Senior citizens in Cebu recently learned how to protect themselves from AI-generated deepfakes and online scams during a digital literacy session led by Smart Communications, Inc. (Smart) at Rose Pharmacy’s Senior’s Day celebration at Robinsons Galleria Cebu.
The activity highlights the growing partnership between Smart and Rose Pharmacy, which has expanded beyond retail services to include initiatives promoting digital inclusion, wellness, and community engagement.
Held at the mall’s Atrium, the whole-day Senior’s Day event brought together older adults for free medical check-ups, fitness activities, informative talks, games, exclusive discounts on selected products, and access to an OSCA Helpdesk.
As part of the celebration, Smart distributed free SIM cards and giveaways, introduced attendees to the LiveSmart App, and facilitated a #BeCyberSmart session on recognizing and avoiding emerging online threats. Around 50 senior citizens participated in the learning activity, gaining practical insights into staying safe in an increasingly digital world.
Expanding Connectivity Through a Trusted Pharmacy Network
Driven by a shared commitment to helping Filipinos stay connected and cared for, Smart and Rose Pharmacy continue to strengthen their partnership by bringing connectivity products and services closer to communities through one of the country’s trusted pharmacy networks.
Since joining forces in 2023, the companies have steadily expanded their collaboration to make connectivity more accessible and convenient for customers nationwide. Smart e-load services are now available in more Rose Pharmacy branches, allowing customers to purchase prepaid load while attending to their healthcare and everyday needs.
Beyond retail access, the partnership also supports initiatives that encourage wellness, resilience, and community participation.
Earlier this year, Smart and Rose Pharmacy joined forces for the Rose Pharmacy Cancer Warriors Run 2026 at Ayala Gatewalk in Mandaue City. The event gathered cancer warriors, their families, healthcare advocates, and supporters in a celebration of courage and hope.
Smart supported participants through interactive activities, giveaways, network boosting, and reliable Smart 5G connectivity, helping attendees stay connected and share meaningful moments throughout the event.
“Connectivity has become an essential part of everyday life, and our partnership with Rose Pharmacy allows us to bring our products and services closer to customers through a retail network that communities trust,” said Christian So, AVP and Head of Modern Trade at Smart Communications. “As we continue to grow together, we remain committed to making connectivity more accessible, enabling our customers with the best 5G experience, while supporting initiatives that create a positive impact in the communities we serve.”
“Our partnership with Smart reflects our commitment to providing customers with greater convenience and value through services that support their everyday needs,” said Michael So, General Manager of Rose Pharmacy. “We are also pleased to extend this collaboration beyond our pharmacy counters through initiatives such as the Cancer Warriors Run, creating meaningful opportunities to engage with communities and promote active lifestyles.”
Building a More Seamless Customer Experience
The collaboration also continues to prioritize store readiness, product availability, merchandising, and customer engagement. These efforts aim to provide a more seamless and rewarding experience for customers across Rose Pharmacy branches nationwide.
Through initiatives that combine accessible connectivity, digital education, and community activities, Smart and Rose Pharmacy are extending their partnership’s impact beyond the pharmacy counter—helping more Filipinos stay informed, connected, and cared for.
