As connectivity becomes an essential part of everyday life, Smart Communications, Inc. (Smart) and Robinsons Supermarket are strengthening their long-standing partnership to make mobile services more accessible and convenient for Filipino consumers.
From keeping in touch with loved ones and managing online transactions to accessing digital services and sharing important moments, reliable connectivity has become increasingly important to daily routines. Recognizing this shift, the two companies continue to bring mobile connectivity closer to customers through retail, digital, and community-based initiatives.
Since 2012, Smart and Robinsons Supermarket have worked together to make Smart Prepaid and TNT products more accessible through Robinsons Supermarket’s extensive retail network, including Robinsons Supermarket, Easymart, Shopwise, and The Marketplace.
Over the years, the collaboration has expanded beyond product availability to include customer-focused promotions, in-store activities, and e-commerce initiatives that give consumers more convenient ways to access connectivity products and services.
“The strength of our partnership with Robinsons Supermarket comes from a shared understanding of today’s connected consumer,” said Christian So, AVP and head of modern trade at Smart. “For more than a decade, we’ve worked together to make connectivity a seamless part of everyday life, whether customers are shopping in-store, engaging online, or participating in community events. By combining Robinsons Supermarket’s strong retail presence with Smart’s reliable 5G network, we’re able to deliver a relevant and meaningful 5G experience that supports how Filipinos live, work, and play.”
Bringing Connectivity Into Community Experiences
Beyond retail, the partnership also creates opportunities for customers to experience connectivity in community settings.
Most recently, Smart supported the Robinsons Supermarket 18th Fit & Wellness Buddy Run 2026 in Cebu, following the event’s successful Manila leg. The initiative brought together families, fitness enthusiasts, and wellness advocates, highlighting both brands’ commitment to active lifestyles and stronger community connections.
At the Manila and Cebu events, participants experienced Smart New Power All through interactive activities, giveaways, a photobooth, and charging stations. Powered by Smart 5G, the activities allowed runners, organizers, and spectators to stay connected and share memorable moments throughout the runs.
“Strong partnerships are built on a shared commitment to customer relevance,” said Kerwin Legarde, group general manager of Robinsons Supermarket. “For over a decade, Smart has been a trusted partner in helping us enhance customer experience across our retail ecosystem. As consumers embrace more digital lifestyles, collaborations like this allow us to combine the strengths of retail and connectivity to better serve our customers wherever they choose to engage with us.”
Making Everyday Connectivity More Accessible
By combining Robinsons Supermarket’s nationwide retail presence with Smart’s connectivity services, the partnership continues to deliver value across physical stores and digital channels.
As Filipino consumers increasingly integrate technology into their daily routines, both companies remain focused on providing convenient access to connectivity products and creating customer experiences that are seamless, relevant, and rewarding.
