Rustan’s is welcoming the holiday season with Once Upon A Christmas, a storybook-inspired celebration bringing festive displays, seasonal experiences, and meaningful acts of giving to its stores beginning October 16. The campaign also marks the start of the retailer’s milestone journey toward its 75th anniversary in 2027, setting the stage for a year of fashion, beauty, culture, and lifestyle experiences.
A Storybook Christmas Comes To Life
Inspired by the magic of a festive fairytale, Once Upon A Christmas transforms Rustan’s into a holiday wonderland filled with traditions, celebrations, and the warmth of being together.
At the heart of the campaign are Rustan’s Christmas windows, each revealing a different chapter of the holiday story. From The Wish Upon A Star and The Enchanted Workshop to The Ribbon of Kindness, The Christmas Train, The Forest of Wonder, The Feast of Traditions, The Dance of Celebrations, and The Heart of Christmas, the displays capture the emotions and cherished moments that make the season special.
Inside the stores, shoppers can discover seasonal installations, festive activities, holiday treats, beauty offers, and other experiences. At Rustan’s Makati, the Christmas launch will also unveil the store’s refreshed façade, giving the iconic location a renewed visual identity.
Adding to the festivities is the limited-edition 75th Anniversary Rustan’s Christmas Bear, available with a minimum single-receipt purchase of ₱25,000 at Rustan’s stores and Rustans.com from October 16 to December 25.
Giving The Gift Of Christmas
The holiday campaign also brings the spirit of generosity to life through Rustan’s Angel Tree. Customers can choose a child’s Christmas wish from the tree, purchase the requested gift, and leave the delivery to Rustan’s.
This year, the initiative will support Servants of Charity in Metro Manila, a foundation that Zenaida Tantoco has worked with, and Everlasting Hope in Cebu, a nonprofit organization supporting families affected by childhood cancer.
Beyond fulfilling individual wishes, Rustan’s will create a special Christmas experience for beneficiaries through a holiday celebration and a meet-and-greet with Santa Claus, making the initiative an opportunity to share both gifts and meaningful moments.
Families can also look forward to Santa Meet & Greets on select dates from October to December at Rustan’s Makati, Shangri-La, Alabang, Gateway, and Cebu.
75 Years Of Shared Moments
The October 16 celebration marks the beginning of Rustan’s 75th anniversary, with a year-long celebration in 2027 guided by the theme “Shared Moments.”
Honoring the retailer’s legacy and its place in generations of Filipino families, the anniversary will bring together art, music, fashion, and creativity through curated experiences and campaigns across fashion, beauty, home, culture, and lifestyle.
Organized around three themes—Discover, Inspire, and Celebrate—the year-long program will offer customers and communities new ways to engage with Rustan’s, reflecting the elegance, creativity, and connections that have shaped its history.
Exclusive Collaborations For A Milestone Year
As part of the anniversary celebration, Rustan’s is joining forces with longstanding brand partners on limited-edition pieces created especially for the occasion.
Longchamp reimagines its iconic Le Pliage® through the Longchamp x Rustan’s 75th Anniversary collection. Available as an S Handbag and XS Pouch, the pieces feature the official collaboration logo and Rustan’s signature blue-and-white color palette, giving the familiar design a distinctive anniversary expression.
Lacoste celebrates Filipino heritage through the Club Pilipinas Capsule Collection, created exclusively for Rustan’s. Inspired by nostalgic Filipino stories and cultural symbols, the collection incorporates motifs such as the Sampaguita, Nipa Hut, and Club Pilipinas band, blending the brand’s classic style with local references.
L’Occitane introduces an anniversary-exclusive Barbotine Perfumed Body Lotion and Eau de Parfum Gift Set. Designed around a two-step fragrance-layering ritual, the pairing combines bergamot top notes, a chamomile heart, and a musk base, creating a sensory experience inspired by the connection between fragrance and cherished memories.
Meanwhile, Acca Kappa gives its best-selling Pneumatic Wooden Hair Brush a limited-edition update in a compact, travel-friendly format. Designed to gently detangle and smooth hair, the mini brush combines everyday practicality with the brand’s signature craftsmanship.
Together, these collaborations celebrate the relationships Rustan’s has built with its partners over the years, bringing fashion, beauty, and design into its anniversary story.
With Once Upon A Christmas, Rustan’s ushers in the holidays while setting the stage for a milestone year filled with new experiences and shared memories.
This Christmas, the story begins. In 2027, a new chapter awaits.
For details on holiday promotions and activities, visit the Once Upon A Christmas promo page. Shop at Rustan’s Makati, Shangri-La, Alabang, Gateway, and Cebu, or online at Rustans.com. For personalized assistance, contact a Rustan’s Personal Shopper at 0917-111-1952. Follow @RustansPH on Instagram and Facebook for updates.
