Managing money should feel simple, not stressful. That is the message behind Salmon’s latest ad series, which highlights three promises customers can expect from the brand: dependable availability, always-on support, and built-in security.

The videos showcase how these features translate into everyday financial convenience—from an app designed for reliable access to round-the-clock customer assistance and additional layers of account protection.

Through Salmon Finance Inc., Filipinos, including those with limited traditional credit histories, can access a revolving credit line, in-store loans, and motorcycle financing. Meanwhile, Salmon Bank (Rural Bank) Inc. offers savings products with competitive rates. Both are supported by a platform designed to make everyday financial transactions easier.

Dependable Availability: Your Money When You Need It

Salmon maintains 99.9% app uptime, allowing customers to check their accounts and make payments without waiting for the platform to become available again, even during busy periods such as payday.

Customers using the Salmon Credit Line also have multiple payment options at the counter or checkout, including QR Ph, the Salmon Card, and a virtual card.

For those who prefer in-person banking, Salmon Bank is also making branch visits more convenient by extending operating hours until 8 p.m., Monday to Friday. The initiative begins with its Sta. Rosa branch, giving customers more flexibility to visit after work.

Always-On Support: Real People, Anytime

Financial concerns do not always happen during regular office hours. To help customers get assistance whenever they need it, Salmon combines its automated support platform with human customer service agents available 24 hours a day, seven days a week through in-app chat.

Customers can also seek account assistance by phone or email. Whether an issue arises late at night or during a holiday, they can reach a real person without having to wait for the next business day.

Built-In Security: Protection Beyond a One-Time Password

Salmon also emphasizes multiple layers of security designed to help protect customer accounts and reduce the risk of fraud.

These include:

  • Additional verification for higher-risk transactions: Facial verification and in-app confirmation provide another layer of protection for sensitive transactions.
  • Alerts for potentially harmful apps: Salmon detects potentially malicious applications that have gained a dangerous level of control over a user’s device. When necessary, it temporarily limits sensitive account activity to help protect the account.
  • Single-use virtual cards: Each payment made using a single-use Salmon Credit Line virtual card generates new card details, adding protection to the shopping experience.

Through these features, Salmon aims to make managing money feel more convenient and secure. With an app designed to work when needed, customer support available around the clock, and security measures running in the background, the brand seeks to give customers greater confidence in their everyday financial activities.

Whether borrowing, saving, or paying for daily necessities, customers can learn more about Salmon’s products and services at salmon.ph.

Terms and conditions apply.

The Salmon Credit Line, Product Loan, and Moto Loan are offered by Salmon Finance Inc., a licensed financing company regulated by the Securities and Exchange Commission (SEC) under CA No. 1241 and CR No. CS201916698. Salmon Finance, powered by the Salmon app, serves as its registered online lending platform.

Salmon Bank (Rural Bank) Inc., formerly Rural Bank of Sta. Rosa (Laguna), has been serving Filipino communities since 1963. It is regulated by the Bangko Sentral ng Pilipinas (www.bsp.gov.ph), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) for up to PHP 1 million per depositor. Deposits are accepted only within bank premises or through authorized bank channels.

About Salmon Finance

Salmon Finance Inc. is an SEC-licensed financing company and the lending arm of Salmon Group, offering consumer credit products in the Philippines.

About Salmon Bank

Salmon Bank (Rural Bank) Inc. is a technology-driven challenger bank in the Philippines and part of Salmon Group. Originally founded in 1963, the bank was acquired and rebuilt from the ground up, becoming one of the country’s fastest-scaling rural banks. Today, it combines the trust of a BSP-licensed institution with the speed and seamless experience of a modern digital product.