Younger Filipinos are taking a more intentional approach to health, placing greater importance on mental, emotional, physical, and social wellbeing. According to Herbalife’s Asia Pacific Wellness Culture Survey 2026, Gen Z and Millennial consumers are increasingly incorporating wellness into their daily routines, with more than half of younger respondents reporting improvements in their personal wellbeing compared with three years ago.

In the Philippines, 79% of Gen Zs and 76% of Millennials said they participate in wellness activities more frequently than they did three years ago, exceeding the national average of 74%. The trend is reflected in the growing popularity of fitness communities, including running clubs and pickleball groups, which bring people together through shared health goals.

“Gen Zs and Millennials truly stand out in the way they approach wellness—with intention and commitment,” said Kinki Lau, general manager of Herbalife Philippines. She noted that these habits can support healthier, more meaningful lives over the long term.

Gen Z Prioritizes Mental Health And Better Sleep

Despite reporting positive progress, Gen Z Filipinos continue to seek improvements in key areas of their wellbeing. Mental wellbeing and stress management ranked highest at 53%, followed by sleep quality at 45%, emotional wellbeing at 40%, and nutrition at 37%.

Many are already taking steps toward these goals. The survey found that 53% of Gen Z Filipinos are improving their sleep habits, while 47% are making healthier food choices and reducing unhealthy habits.

Mental health also emerged as the area where Gen Z respondents believe they need the most support, cited by 68%, compared with 62% for physical health and 57% for emotional health. Older generations, including Gen X and Baby Boomers, continue to place greater emphasis on physical health.

Digital Communities Help Build Healthier Habits

Social connections are also shaping how younger Filipinos pursue wellness. Over the past 12 months, 63% of Gen Z respondents said social media positively influenced their physical wellbeing, while 55% reported a positive impact on their mental health and 58% on their emotional wellbeing. Their social circles (65%) and online communities (47%) also play important roles in helping them maintain healthier habits.

Millennials, meanwhile, are more strongly influenced by friends and family, particularly when it comes to emotional health (64%) and mental health (62%).

For Lau, these findings highlight the growing role of community in making wellness a sustainable part of everyday life. Whether through fitness groups, online networks, or shared activities such as pickleball, social connections can provide motivation, guidance, and accountability as people work toward their health goals.

The survey points to a broader shift in how wellness is understood in the Philippines: not simply as physical fitness, but as a more balanced approach that includes mental health, emotional resilience, nutrition, rest, and meaningful connections.