Established in 1993, AIMER is bringing its thoughtfully designed intimate apparel and lifestyle essentials to the Philippines through Rustan’s. The brand offers collections for women and men, spanning undergarments, sleepwear, loungewear, and casual wear that combine comfort, functionality, and contemporary design.
With a focus on quality, innovation, and evolving consumer needs, AIMER brings together carefully selected materials, considered construction, and versatile silhouettes to create pieces suited to everyday life.
Everyday Comfort, Thoughtfully Designed
AIMER’s intimate apparel collection features a variety of fits and styles, including wireless and soft-wire bras, seamless briefs, and shaping pieces. Breathable and cooling fabrics, flexible designs, and supportive construction help address different preferences and everyday needs. While some styles are designed to remain discreet beneath clothing, others incorporate fashion-forward details that allow intimate apparel to complement an outfit.
The brand’s sleepwear collection emphasizes softness, breathability, and ease of movement through sleep dresses, coordinated sets, and loungewear. Materials include modal, cotton, ribbed modal, and milk-protein fiber, chosen for their soft feel and comfort.
Among its offerings is the Sleeping Beauty collection, which pairs relaxed silhouettes with refined details such as French embroidered lace, removable soft cups, and versatile layering pieces. Designed for more than bedtime, selected styles can also be worn as comfortable homewear or casual outerwear.
Relaxed Styles For Home And Beyond
Extending its comfort-focused approach beyond intimate apparel, AIMER offers casual pieces suited to relaxed days at home and everyday activities.
The Yue Cotton Loungewear Set, available in coordinated styles for men and women, is made from 100% cotton using 80S high-count yarn for a smooth, soft feel. Featuring a relaxed T-shirt silhouette and shorts, the set can be worn as sleepwear, homewear, or casual everyday attire.
For men, the collection includes essentials such as boxer briefs and casual pieces designed to support comfort and freedom of movement. Breathable and stretch fabrics, seamless construction, and ergonomic considerations feature across selected products, while some casual styles are designed to transition easily from workdays to weekends.
The AIMER Philosophy
Since its founding, AIMER has developed an international presence while expanding its product categories and design capabilities. Its philosophy brings together quality, fashion, health, technology, and art, guided by the mission “More Beauty More Love.”
This approach is reflected in innovations such as The Cover Star Bra, a lingerie category developed with outerwear-ready standards that explores how intimate apparel can move beyond traditional innerwear and become part of everyday styling.
With its arrival at Rustan’s, AIMER introduces Filipino shoppers to a range of intimate and lifestyle pieces designed to combine thoughtful construction, contemporary aesthetics, and everyday comfort.
AIMER is available at Rustan’s Makati and Shangri-La, with shoppers also able to explore the brand through Rustan’s stores in Alabang, Gateway, and Cebu, as well as online at Rustans.com.
For personalized assistance, customers can contact Rustan’s Personal Shopper at 0917-111-1952. Follow @RustansPH on Instagram and Facebook for the latest updates and announcements.
