Kojie.san marked its 20th anniversary with “The Icon Turns 20,” a landmark celebration honoring two decades of consumer trust, brand recognition, and continuous evolution. The event also showcased the next chapter for Beauty Elements Ventures, Inc. (BEVi), the company behind Kojie.san, with new product launches, brand identities, and digital innovations.
What began with the iconic Kojie.san Kojic Acid Soap has grown into one of the Philippines’ most recognizable homegrown beauty brands. Over the past two decades, the brand has expanded beyond its signature product, evolving alongside consumers and responding to changing beauty, skincare, and personal care needs.
“Twenty years is difficult to measure simply in years. I remember it in choices, in the people who chose Kojie.san, and in every person who helped build BEVi with me,” said Jazz Burila, Founder and CEO of BEVi. “Millions of small moments, repeated over twenty years, become something much bigger. They become trust. And trust is something no company can manufacture. It has to be earned, again and again.”
The milestone evening featured a striking aerial performance by world-renowned aerialist Mizuki Shinigawa, star of Kojie.san’s “Command Your Rise” campaign, setting the tone for a night that celebrated the brand’s legacy and future.
BEVi Unveils New Products And Brand Directions
The celebration offered a preview of BEVi’s expanding portfolio, spanning personal care, skincare, fragrances, and digital commerce.
Bringing its “Protection Reimagined” vision to life, BEVi announced the expansion of its Defensil range with new everyday germ protection solutions and introduced television host Kuya Kim Atienza as its newest brand ambassador.
The company also unveiled Bio Camilo Hair and Scalp Care, a specialized line formulated with natural ingredients to address hair loss and support fuller, healthier regrowth. For botanical skincare, Cacay Cure Exponential Care brings Cacay Oil-powered formulations to a range of skin, lip, hair, nail, and scalp concerns. Meanwhile, Freshly Piqued enters the fragrance category with four distinct scent profiles inspired by familiar fruits.
Responding to the evolving landscape of men’s grooming, Kojie.san Men introduced a stronger brand identity and expanded product lineup. Kojie.san Sun Protect also reaffirmed its commitment to making sun protection an essential part of everyday routines rather than a seasonal consideration.
BEVi further highlighted the premiumization of its skincare portfolio through Diamond Skin, which offers elevated formulations for consumers seeking premium skincare solutions. In the anti-aging category, DreamWhite by Kojie.san launched a new campaign anchored on the message, “Your skin remembers everything,” encouraging a more mindful approach to long-term skincare.
Introducing qloud: A New Digital Ecosystem
Closing the event’s major announcements was qloud, a new digital ecosystem designed to make everyday luxury more accessible. The curated marketplace brings together beauty, fashion, wellness, lifestyle, and consumer products intended to elevate everyday moments.
Humanoid robots took the stage during the reveal, bringing the platform’s vision of a more digitally connected shopping experience to life.
A Night Of Music, Performance, And Celebration
The anniversary celebration brought together performers from different entertainment worlds. Powerhouse vocalist Gigi De Lana captivated the audience, while Drag Race Philippines Season 3 drag superstar Maxie Andreison brought her signature energy to the stage. Singing champion Jed Madela also performed, alongside appearances by Repertory Philippines, Legit Status, UPeepz, and Ellipsis.
With two decades of growth behind it, Kojie.san’s anniversary celebration honored the trust that helped establish the brand while presenting BEVi’s vision for its expanding portfolio. From personal care and premium skincare to fragrance and digital commerce, the milestone marked a new chapter for the homegrown beauty company.
