SM Arena-managed venues are helping reshape the live entertainment landscape in the Philippines by making multi-city tours more accessible to artists, promoters, and audiences. With a growing network of venues across key destinations, major productions can reach more Filipino fans while maintaining consistent standards in venue operations, guest experience, and event delivery.
Hillsong Worship Brings Its Tour Across Two Regions
The model was recently highlighted by the Philippine return of globally renowned contemporary worship group Hillsong Worship, which staged three sold-out shows across two regions from September 18 to 21, marking the group’s first return to the country since 2015.
The tour opened at the newly launched SM Seaside Cebu Arena, where thousands gathered for an evening of worship and praise. Hillsong Worship then brought the experience to Manila for two consecutive sold-out performances at the SM Mall of Asia Arena, one of the country’s leading venues for international acts.
During the tour, Hillsong Worship also connected with Filipino audiences through a local rendition of “What a Beautiful Name,” creating a memorable moment for fans across the arena.
The successful run demonstrates how SM Arena’s expanding venue network gives artists and promoters the flexibility to bring large-scale productions to multiple markets without compromising the quality and scale of the live experience.
Building A More Connected Live Entertainment Scene
The momentum reflects SM Arena Complex Corporation’s continued efforts to elevate live entertainment through a growing portfolio of flexible, world-class venues nationwide. By connecting key cities through its venue network, SM aims to bring major productions closer to audiences while supporting consistent event standards.
As more artists and organizers explore multi-stop touring, upcoming productions including the Premier Volleyball League (PVL) and SexBomb are also set to take place across multiple SM Arena-managed venues.
With live entertainment continuing to expand beyond single-city engagements, SM Arena’s growing network provides artists and event organizers with the infrastructure and nationwide reach to connect with more Filipino audiences.
The approach is helping create a more connected live entertainment ecosystem, bringing international and homegrown productions closer to communities across the country while strengthening the Philippines’ position as a destination for major tours and live experiences.
