Manila — January 8, 2026 — At Dreamforce, Salesforce introduced Agentforce Sales, a new way of selling powered by autonomous agents designed to help teams move faster and work smarter. Now, that vision takes a major step forward as Agentforce Sales becomes available directly within ChatGPT, meeting sellers where work already happens.
Modern sales teams face the “toggle tax”—the friction of jumping between tools for research, CRM updates, email, and calendars. While ChatGPT excels at analysis, creation, and problem-solving, it previously lacked access to a company’s most critical context: customer relationships. With the Agentforce Sales app, Salesforce brings proprietary CRM data into ChatGPT, enabling AI reasoning grounded in live pipeline information, customer history, and strategic priorities.
This launch goes beyond a simple integration. It introduces a new way of working—one that combines frontier AI intelligence with the internal truth of CRM data. According to Brandon Metcalf, CEO and Founder of Asymbl, conversations no longer stop short. Sales reps can now prioritize deals, plan accounts, and update Salesforce directly from ChatGPT, significantly boosting productivity.
Agentforce Sales in ChatGPT eliminates manual copy-paste workflows by pulling live data on demand. Sellers can instantly view uncontacted leads, receive prioritization that blends CRM insights with real-world signals like market and news data, and take action at the speed of thought. From delegating lead nurturing to autonomous agents, updating opportunity stages, or generating and saving full account strategies, the app doesn’t just chat—it acts.
Despite running in a familiar consumer interface, enterprise trust remains intact. Data flows securely through the Agentforce Trust Layer, governed by Salesforce security standards, and ChatGPT respects existing permissions, accessing only what users are authorized to see.
Kris Billmaier, GM and EVP of Agentforce Sales at Salesforce, said the goal is simple: eliminate context switching and surface actionable insights wherever sellers work—whether in Salesforce, Slack, or now ChatGPT.
The open beta for the Agentforce Sales app in ChatGPT is available today for eligible Agentforce for Sales Add-on and Agentforce 1 Edition customers via the ChatGPT app directory.
