Dulce Amor Sy, Director of Sales and Marketing of Kingsford Hotel Manila, has been recognized as Outstanding Sales and Marketing Leader at the 12th Virtus Awards organized by the Hotel Sales and Marketing Association (HSMA) Philippines. The award celebrates her commitment to promoting Philippine destinations and creating more opportunities for travelers to explore the country beyond traditional hotel experiences.
Going beyond her responsibilities in hotel sales and marketing, Sy has actively championed local tourism and showcased the destination where Kingsford Hotel Manila is located. Her achievements reflect the values of Megaworld Global Hotels & Resorts’ (MGHR) Circle of Happiness culture, which emphasizes love for self, work, family, country, and God. The initiative encourages employees to find purpose in their work and extend their contributions beyond hotel operations.
HSMA recognized Sy’s impact beyond commercial success, highlighting her involvement in destination promotion and local tourism. The judges also cited her resilience, passion, results-driven mindset, and ability to combine vision, expertise, and influence to inspire people and move organizations forward.
“Our roles go beyond our teams and our organizations. We also have a responsibility to champion our destinations and the Philippine tourism industry. Beyond Filipino hospitality, we must find more ways to showcase what our destinations have to offer and create more reasons for international travelers to visit the Philippines and experience our hotels,” Sy shared in her acceptance speech.
Recognizing Emerging Hospitality Talent
Kingsford Hotel Manila also celebrated its emerging talents, who received nominations in various Virtus Awards categories.
Patricia Aiel Apeña, Reservations Associate, was nominated in the Sales Associate category, while Saymoure Pelayo, Senior Sales Manager, was a finalist for Outstanding Sales and Marketing Manager.
Their nominations highlight the hotel’s commitment to developing its people and recognizing the contributions of professionals who help strengthen the Philippine hospitality industry.
Organized annually by HSMA Philippines in partnership with the Department of Tourism and the Tourism Promotions Board, the Virtus Awards honor excellence among sales and marketing professionals who contribute to the country’s hospitality sector.
As part of Megaworld Global Hotels & Resorts, Kingsford Hotel Manila continues to serve business and leisure travelers in Entertainment City, Parañaque. Through its people and shared commitment to service, the hotel recognizes that lasting success is built not only on individual achievements but also on the collective efforts and talent that move the industry forward.
About Megaworld Global Hotels & Resorts
Megaworld Global Hotels & Resorts (MGHR) is a subsidiary of Megaworld Corporation under Alliance Global Group Inc. Recognized with a Tourism Excellence Award by the Department of Tourism in 2025, MGHR is the country’s largest homegrown hotel operator, offering Muslim-friendly accommodations and mindful stays across its growing portfolio of 16 hotels, eight brands, and 12,000 room keys, including those in the pipeline.
MGHR delivers Filipino hospitality through its signature service brand, The Sampaguita, across its hotel brands, including Savoy, Belmont, Richmonde, Hotel Lucky Chinatown, Twin Lakes, Kingsford, Grand Westside, and Chancellor. Its properties are situated in key tourism and business destinations across Metro Manila, Batangas, Boracay, Cebu, and Iloilo.
The group also manages international hotel brands, including Mercure Mactan Cebu and Courtyard by Marriott Iloilo.
