Managing everyday expenses often means making tough choices, especially when balancing convenience with a limited budget. Whether ordering meals, buying groceries, or booking rides, many Filipinos find themselves thinking twice before spending.
Grab aims to make those decisions easier with the enhanced GrabUnlimited subscription, introduced through its latest digital campaign featuring viral content creator Ian Mark Kamangkang, popularly known as the “Pitik Queen.”
Known for his signature dance moves and humorous belt-tightening gesture that symbolizes budgeting, Kamangkang stars in the campaign to highlight a familiar reality among Filipinos: finding practical ways to save without sacrificing everyday convenience.
Rather than cutting back completely, GrabUnlimited encourages users to make smarter “Save Moves” by maximizing discounts and exclusive perks across Grab’s services.
More savings across food, groceries, and rides
The upgraded GrabUnlimited subscription expands its benefits across GrabFood, GrabMart, GrabCar, and GrabRewards, giving members more opportunities to stretch their budget.
For GrabFood users, members can now enjoy up to P49 off delivery fees with a lower minimum order requirement of P390, down from the previous P475 threshold. Subscribers can also receive 20% discounts on food orders from participating merchants, making everyday meals and group orders more affordable.
GrabMart users also benefit from delivery fee discounts of up to P80, allowing members to save on grocery deliveries, household essentials, and pantry staples.
New Top-Up Packs offer added value
Grab has also introduced Top-Up Packs, giving GrabUnlimited members access to additional discounts from participating GrabFood restaurants and GrabMart stores.
Starting at P29, these voucher bundles allow subscribers to unlock as much as P1,500 in additional savings, depending on the participating merchants.
Ride discounts and faster rewards
Transportation benefits remain part of the subscription package.
Members receive 8% off GrabCar rides with a minimum fare of P99, while the maximum discount has been increased to P70. Subscribers also continue to earn base GrabRewards points on all eligible cashless transactions, helping them accumulate rewards faster.
Affordable annual subscription
Grab has made the service even more accessible through its annual subscription option, which lowers the monthly cost to just P48.
The annual plan is designed for frequent Grab users who regularly book rides, order meals, or shop for groceries, allowing them to enjoy year-round savings while keeping monthly costs low.
Through its latest campaign, Grab positions GrabUnlimited as a practical subscription for consumers looking to maximize value on everyday spending. As Kamangkang’s campaign suggests, saving money doesn’t always mean giving things up—it can simply mean choosing smarter ways to spend.
