Kimtan Labs Inc., the company behind acne skincare brand Posh Skin Co., is expanding into the wellness space with the launch of DR.10, a new brand focused on making everyday health habits simpler, more practical, and accessible.
Leading the brand’s creative direction is lifestyle content creator Hannah Pangilinan, who has been appointed Creative Director to help shape DR.10’s identity through her perspectives on wellness, design, and intentional living.
From skincare to everyday wellness
The launch follows the success of Posh Skin Co., which was recognized as one of the leading new beauty brands at the Watsons Health, Wellness, and Beauty (HWB) Awards 2026.
According to Kimtan Labs CEO Dowan Kim, the company saw an opportunity to extend its customer-first philosophy beyond skincare after hearing consumers’ growing interest in practical wellness solutions.
“Our ultimate goal has always been to build brands that solve real everyday friction,” Kim said.
He shared that the partnership with Pangilinan began through a collaboration for custom spot patches used during her Just One Fun Run event, where the team discovered a shared vision for approachable wellness.
“Hannah has built a highly supportive community by sharing her fitness journey and advocating for intentional rest. She embodies realistic, balanced living, making her the ideal Creative Director for DR.10,” Kim added.
A wellness brand built around everyday needs
DR.10 aims to simplify wellness by offering products that address common daily health concerns without the complexity often associated with modern health trends.
The brand’s name reflects its mission: “DR.” represents the trusted care of a family doctor, while “10” symbolizes delivering maximum effectiveness and value to help eliminate everyday health challenges.
To organize its growing product portfolio, DR.10 has introduced three wellness categories:
- Essentials for maintaining healthy daily routines
- Recovery for healing and restoring the body
- Performance for supporting active lifestyles and physical performance
First products focus on sleep and oral care
The brand enters the market with two flagship products under its Essentials line.
The DR.10 Mouth Tape is designed to encourage nasal breathing during sleep, helping reduce snoring, minimize bad breath, and promote more restful sleep. It uses a collagen-infused adhesive intended for comfortable overnight wear.
Meanwhile, the DR.10 Japanese Style Tongue Cleaner features high-strength rubber and a precision-grooved design that effectively removes bacteria from the tongue, improving oral hygiene and freshening breath.
More wellness solutions on the way
DR.10 also revealed plans to expand its lineup with products spanning its three wellness pillars.
Upcoming Essentials products include anti-mosquito patches, motion sickness patches, and UV-detecting patches.
Under the Recovery category, the brand plans to introduce melatonin sleep patches, menstrual heating patches, back pain heating patches, hangover relief patches, fever cooling patches, and silicone scar removal sheets.
The Performance range will include pain relief sheets and breathe-easy nasal strips designed for active individuals.
“We are just scratching the surface of what DR.10 can offer,” Pangilinan said. “Our ultimate goal is to be that reliable, everyday partner for individuals with different lifestyles and routines.”
Availability
The DR.10 Mouth Tape and Japanese Style Tongue Cleaner are now available at select Watsons stores nationwide. They can also be purchased through the brand’s official stores on TikTok Shop, Shopee, and Lazada.
