In just its first year, Nova Aesthetics and Wellness Clinic has established itself as a familiar name in the Philippine beauty, pageant, fashion, and entertainment communities. The clinic has supported pageant personalities, candidates, models, ambassadors, and public figures, while participating in initiatives associated with Miss World Philippines, Mr. World Philippines, Mr. & Miss Chinatown, and other industry events.
Yet, behind its growing presence in these circles, Dr. Edzel “Zed” Magtoto stands by a defining principle: there are no VIPs at NOVA.
For a clinic connected to industries where appearance is often part of the profession, Dr. Magtoto is committed to ensuring that every patient receives the same level of respect, understanding, and care.
“Everyone who comes here has their own reasons for wanting to look and feel their best, and those reasons are equally valid,” says Dr. Magtoto. “I want them to feel that when they enter and then exit this space, they feel understood, they feel respected, and they’re cared for, and confident that the decisions made were appropriate for them.”
As the premium, doctor-led clinic celebrates its first anniversary and opens a new clinic, this philosophy remains at the heart of its continued growth.
Beauty Without a Hierarchy
NOVA’s connection to the pageant and fashion communities has given Dr. Magtoto a unique perspective on beauty. While he regularly encounters individuals whose appearances are professionally scrutinized, he believes that no one’s features should become a template for another person.
“Naturally beautiful, for me, is looking at the person more refreshed, more balanced, more harmonized, and helping them look more confident without looking totally different,” he shares. “It’s not about creating a perfect face or following a particular beauty standard. It’s about enhancing the features that make someone unique.”
For Dr. Magtoto, confidence is not exclusive to those in the public eye. Whether someone wants to address tired-looking skin, improve facial balance, restore volume, or feel better about their appearance, every patient’s goals deserve the same thoughtful attention.
The Same Attention, Tailored Differently
At NOVA, aesthetic treatments begin with a conversation—not a procedure chosen from a menu. Dr. Magtoto takes time to understand each patient’s goals before assessing their facial structure, proportions, skin condition, lifestyle, and individual characteristics.
“Science gives us the foundation—the anatomy, the physiology, evidence-based treatments, and an understanding of the risks and limitations of what we do,” he explains. “Artistry is appreciating the harmony, proportion, symmetry, and individuality of every face.”
This philosophy guides the clinic’s approach to treatments such as Restylane Kysse and Sculptra.
For patients seeking to enhance lip shape and volume, Restylane Kysse may be incorporated into a personalized treatment plan. Dr. Magtoto considers the patient’s existing features, proportions, and desired outcome to create results that complement their natural appearance.
For those looking to achieve a refreshed, firmer, and more radiant look over time, Sculptra supports the skin’s collagen foundation. Its gradual changes are designed to create results that appear effortless and natural.
“What I appreciate about Sculptra is it encourages us to think beyond an immediate transformation,” Dr. Magtoto shares. “We are working with the body’s biological response to achieve a gradual result through collagen remodeling.”
Restylane and Sculptra remain key treatments in his practice, with an emphasis on natural-looking outcomes that work in harmony with a patient’s features rather than creating an overfilled or dramatically altered appearance.
Earlier this year, Dr. Magtoto was recognized at the Galderma Diamond Awards 2026, receiving the Blue Diamond Excellence, Sculptra Novel, and Restylane Novel awards—further strengthening NOVA Clinic’s reputation for personalized aesthetic care.
A New Chapter for Every NOVA Star
Nova Aesthetics and Wellness, Inc. was established as a premium, doctor-led aesthetic and wellness institution that brings together medical aesthetics, technology, wellness, and personalized patient care. From its beginnings in Ortigas Center, Metro Manila, the clinic has grown around the belief that looking good and feeling good should go hand in hand.
Its first anniversary and the opening of its new clinic mark the next chapter of this vision, shared by Dr. Edzel “Doctor Zed” Magtoto, an Internal Medicine and Aesthetic Physician, and Zac Hsu, Founder and President of Nova Aesthetics and Wellness.
Hsu envisions bringing the latest advancements in aesthetic medicine to the Philippines while positioning NOVA on the global stage. His goal is to make innovative, internationally competitive, and doctor-led aesthetic procedures more accessible, guided by medical expertise, patient safety, and excellence in personalized care.
“We want NOVA to be known not simply for the treatments we offer, but for the philosophy beyond every result: thoughtful medicine, honest results, natural-looking outcomes, and genuine care for every person who walks through our doors,” says Hsu.
Perhaps that is why the clinic’s name feels particularly fitting. NOVA means “star,” but at Nova Aesthetics, being treated like one does not require a crown, a runway, a camera, or a famous name.
There are no VIPs at NOVA—because everyone who walks through its doors is already a NOVA star.
To learn more or book a consultation, follow @nova.aestheticsph on Instagram or visit Nova Aesthetics and Wellness Clinic on Facebook.