Rakuten Viki, a leading destination for Asian entertainment, is bringing K-drama fans together once again for its fourth annual K-Drama Day, celebrating the stories, stars, and passionate communities behind Korean entertainment.

Running from September 25 to October 1, this year’s celebration gives fans across Southeast Asia and beyond access to free content, exclusive talent features, prizes, and special promotions.

Putting its community at the center of the festivities, Viki is inviting fans across Southeast Asia to vote from September 14 to 21 for the K-drama they want to see take the spotlight. The winning series will be featured on digital billboards in select international markets, with the winner announced on September 25.

Seven Days Of Free K-Dramas

From September 25 to October 1, fans can watch 10 popular Viki titles for free without a paid subscription, including Spirit Fingers, To My Beloved Thief, Positively Yours, IDOL I, Last Summer, Love Me, Ms. Incognito, A Bona Fide Killer, First Lady, and The Scarecrow.

The celebration also features exclusive content with Korean entertainment stars, including interviews, AMAs, video shoutouts, and contests offering signed memorabilia. Highlights include interviews with Bae In Hyuk, as well as directors Yoon Jong Ho of A Bona Fide Killer and So Jaehyun of Dive into You. Fans can also catch a special conversation and snack truck video with the Dive into You cast, including Kim Ji Yeon, Park Seo Ham, Jang Se Hyuk, and Moon Seung You.

Viki is also teaming up with partners including Agoda, LG, and WEBTOON for special offers and cross-promotional activities. Agoda will offer Viki users a travel discount and a chance to win an overnight stay in South Korea, while select LG TV users in markets including the Philippines can enjoy a one-month free trial of Viki Pass Standard through October 13.

“Fans have always been at the heart of Viki,” said Sam Wu, CEO of Viki. “K-Drama Day is our tribute to the incredible passion of this global community.”

Viki content is available to watch for free with advertisements, or through Viki Pass Standard and Viki Pass Plus subscriptions across desktop, mobile, streaming devices, and connected TVs.