Kate Spade New York has welcomed two-time Grammy-winning artist Tyla as its new Global Brand Ambassador, bringing together the worlds of music, fashion, and individuality.
The partnership reflects the brand’s “Spark Something Beautiful” ethos, which centers on optimism, joy, and the ability to inspire positive moments. With her distinctive style, creativity, and growing global influence, Tyla embodies the spirit of the fashion house and its connection with a new generation.
“Tyla radiates what Kate Spade New York is all about: joy, optimism, and a confidence that lifts everyone around her,” said Eva Erdmann, CEO and Brand President of Kate Spade New York. She added that Tyla’s music and personal style have a unique ability to make people feel something, making the partnership especially fitting as the artist enters a new chapter in her career.
The collaboration will span brand campaigns, social media content, and in-store advertising, with Tyla making her official debut in the brand’s Fall 2026 campaign.
Centered on the idea of finding joy in unexpected places, the campaign also incorporates elements inspired by Tyla’s upcoming sophomore album, A*POP, adding a playful musical touch to the creative.
Throughout the campaign, Tyla carries Kate Spade New York’s Duo Mini shoulder bag, featured in seasonal colorways including Beet and Laurel Leaf.
The new Fall 2026 collection is now available, with additional styles set to roll out throughout the season at Kate Spade New York stores and Kate Spade New York.
With Tyla joining the brand, Kate Spade New York continues to celebrate self-expression, creativity, and the kind of everyday joy that inspires people to spark something beautiful of their own.
