MANILA, Philippines – Swarovski celebrates love this Valentine’s Day with Charming Love, a bold and joyful new collection of Swarovski Charms designed to be worn, shared, and treasured. The campaign is brought to life by Global Brand Ambassador Ariana Grande, reflecting the collection’s playful and high-fashion approach to the season of love.
Charming Love reimagines hearts, love locks, and arrows in charming forms, offering the perfect gift for loved ones—or a dazzling token of self-love. Designs include Sweethearts, with dripping hearts symbolizing new romance; Lovestruck, featuring cupid’s arrow striking like lightning; Love Locks, signifying unbreakable bonds; and Soulmates, crafted for the one who truly holds your heart.
Each piece, rendered in Swarovski Crystal and metal finishes, can be mixed, matched, and worn on necklaces, pendants, and bracelets. Designed by Swarovski Creative Director Giovanna Englebert, the collection invites playful styling and joyful expressions of love.
As part of Swarovski’s global growth strategy, Charming Love underscores the House’s position in pop luxury, while continuing its legacy of creativity, craftsmanship, and savoir-faire.
About Swarovski
Founded in 1895 in Austria, Swarovski is a master of crystal artistry, creating jewelry, accessories, and home décor of impeccable quality and beauty. With a global reach of approximately 6,600 points of sale, including 2,300 owned stores across 150 countries, Swarovski is committed to sustainability, circular innovation, and supporting diversity, inclusion, and self-expression through its products and philanthropic initiatives.
Availability in the Philippines
Charming Love is available at Rustan’s Alabang, Makati, Shangri-La, and Ayala Cebu, as well as Swarovski boutiques operated by Stores Specialists, Inc. (SSI) at Alabang Town Center, Central Square, Glorietta, Newport Mall, TriNoma, Power Plant Mall, Robinsons Place Manila, and SM Mall of Asia. For more information, visit ssilife.com.ph or follow @ssilifeph and @rustanph on Instagram.
About SSI Group, Inc.
The SSI Group is the Philippines’ largest specialty retailer, with a portfolio of 94 international brands across 593 stores. Established in the 1980s, SSI leads the market in luxury, fashion, beauty, footwear, home, and lifestyle, with a growing e-commerce presence. Its customer-focused services include The Specialist, an at-home concierge program for a personalized shopping experience.
