As the Philippines’ creative economy accelerates—contributing 7.3% to GDP and generating 7.51 million jobs in 2024—Filipino creators and digital service providers are increasingly finding opportunities on the world stage. With global demand rising, seamless international payments have become essential, and Payoneer is helping local businesses unlock this growth.
One of these emerging success stories is Leveret Group, a Filipino-founded studio that builds custom games and interactive digital experiences for brands and organizations. Using gamification to make learning and training more engaging, Leveret transforms routine tasks into motivating, play-driven experiences.
“People like to play, and there’s no rule that says work has to be boring,” said Ria Lu, President and CEO of Leveret Group. “We design systems that motivate people through play, so tasks become more enjoyable.”
Founded in 2021 as a small remote team, Leveret now works with clients in the United States, Australia, and Singapore, while focusing on the fast-growing Asia-Pacific market—the world’s largest region for gaming and gamification. “Southeast Asia is a major force, with Japan, Korea, China, Australia, and New Zealand all very active markets,” Lu said.
Managing payments across multiple countries is a critical part of this expansion. Monique Avila, Senior Director of Customer Success for APAC at Payoneer, emphasized how smooth transactions help Filipino creatives thrive. “Creators do their best work when they can focus on their craft,” she said. “With Payoneer, teams like Leveret can manage global payments with ease.”
Leveret relies on Payoneer’s multi-currency accounts to simplify cross-border transfers, enabling fast, secure payments without the usual complexities. Beyond entertainment, the studio also develops serious games—interactive experiences addressing education, health, and social issues. One recent project involved a live-action interactive film that adapts based on user choices to strengthen critical thinking.
Looking ahead, Leveret aims to balance client work with original game development. “We want to release our own titles,” Lu said. “That’s how we sustain creativity long term.”
As the Philippines cements its role as a creative hub, companies like Leveret demonstrate how Filipino talent can compete and lead globally—powered by platforms like Payoneer that make international business simpler and more accessible.
