Global smart device leader OPPO has officially partnered with the Department of Tourism (DOT) to strengthen local tourism by spotlighting the country’s most scenic destinations through advanced mobile imaging and AI-powered storytelling. The collaboration, launched under the campaign “OPPO Loves The Philippines,” reflects a shared mission to inspire travelers to rediscover the country through authentic, visually captivating content.

The initiative aims to highlight both popular and lesser-known destinations—including freshwater wonders and underwater gems—through stunning imagery and user-generated content across digital platforms. “OPPO Philippines believes technology should serve people and strengthen communities. This partnership with the DOT allows us to uplift lives and help more people see the Philippines the way Filipinos do,” said Joanarc Sales, Associate Marketing Director of OPPO Philippines.

Leveraging its creator community and production expertise, OPPO will roll out targeted skill-building programs for the DOT network. These workshops will equip tourism frontliners with modern mobile photography techniques, content creation skills, and the tools they need to champion tourism as a digital movement rooted in Filipino pride.

Tourism Secretary Christina Garcia Frasco emphasized that the partnership embodies DOT’s core advocacies: sustainability, responsible tourism, inclusivity, and strong communications. “The ceremonial signing symbolizes our united commitment to pursue tourism advocacies that ultimately contribute to nation-building,” she said.

As part of the collaboration, OPPO will upgrade DOT’s Tourist Rest Areas with cutting-edge technologies designed to enhance convenience, safety, and overall travel experience. OPPO’s IoT solutions will power real-time assistance at Tourism Information Desks, while Hop-On Hop-Off Tours will benefit from more seamless mobility innovations supported by OPPO’s smart ecosystem.

By empowering tourism workers, local creators, and communities, OPPO hopes to spark renewed pride in the country’s natural and cultural heritage. This partnership marks a new era where innovation amplifies the stories, images, and moments that help the world appreciate the wonders of the Philippines.

For more updates, visit www.oppo.com/ph or follow OPPO Philippines on Facebook, Instagram, YouTube, and TikTok.