American Standard, a leading brand in bathrooms and kitchens, is celebrating its 150th anniversary with a focus on quality, innovation, and timeless design. The company has been improving homes worldwide by designing purposeful products that combine dependable yet inviting design with pioneering technologies. The brand refresh in 2023 will focus on “LIFE. LOVE. HOME,” reinforcing its commitment to inspire people to create a home they will love every day. The company’s legacy of trust and innovation is built on a deep understanding of consumer needs and requirements.
In the Philippines, the iconic brand has also touched the lives of many Filipino families: “Since its inception in 1875, American Standard has always strived to transform the way people experience everyday living by creating products that are deeply inspired by life. This quality has resonated well with the Philippine market, which is why American Standard continues to be a trusted brand in the country,” explained Hermie Limbo, leader of LIXIL Philippines, carrier of American Standard in the Philippines.
To this day, American Standard maintains the same philosophy through its well-loved products, including the Loven Collection – a comprehensive line of bathroom products carefully designed to cultivate a space of love and comfort. Each product, from basin and shower mixers to countertop basins and toilets, is designed to mix and match seamlessly. Likewise, the Acacia Supasleek offers the best of design and technology, featuring basins and toilets designed in sleek lines to create a timeless, modern bathroom. The contemporary feel of the product is complemented by innovative HygieneClean technologies, ensuring our hygiene, safety, and convenience in the bathroom.
In addition to these top-notch collections, American Standard offers innovative products that further enhance the bathroom experience. For example, the e-Lite provides safety and convenience with features such as an auto seat & cover, pre-flush & auto-flush that automatically wet the inner bowl for a cleaner flush, a deodorizer to neutralize odors, a dryer for hands-free drying in four temperature levels, and an LED Night light that illuminates the inner bowl. Another product innovation is the wall-hung Aero-lite – a unique toilet design that sets a distinctive look to the bathroom.
In hand spray innovation, American Standard brings practicality with the DuoSTiX, which delivers two optimal sprays: the Jet Spray blasts off tough stains, perfect for bathroom cleaning. At the same time, the Hygiene Spray can be used for personal cleansing. It offers Petal Pressure™ for a gentle yet robust spray for personal cleansing or PressurePlus™, which enhances pressure for an invigorating shower. The WizFlo, which also features PressurePlus technology, is designed with tapered nozzles to improve water flow, ensuring a steady and robust stream every time you step into the shower.
American Standard product innovations also address the brand’s sustainability goals. The AccuFlo and AccuStream Sensor Faucet, ideal for commercial or hospitality spaces, features a front-facing sensor for intuitive use and low-flow aerators that conserve water when not in use.
Completing American Standard’s product innovation is the Color Fittings, which allow customers to customize their bathroom spaces according to their tastes. Customers can choose from different finishes for The Acacia Supasleek, Acacia E, and Signature Collections, ranging from Polished Cool Sunrise to Brushed Hard Graphite and Matte Black.
In addition to American Standard’s quality and innovative products, its 150-year feat was also made possible by the unyielding support of its partners and customers. Emily Besavilla, LIXIL Philippines’ retail and marketing leader, affirms, “Our partners and customers have become the pillars of American Standard in the Philippines, so we’re constantly aiming to return their love and loyalty to the brand through promos and deals that are tailored to the Philippine market.”
As a gesture of gratitude, American Standard is celebrating with the AS150 Raffle Promotion, an exclusive promotion at all Wilcon branches nationwide offering shoppers the chance to win coveted prizes: 1 unit BYD Hybrid Electric Sedan, 1 unit Honda EM1 Electric Vehicle, 1 unit Xiaomi Mi e-bike, and 150 units of American Standard products (Duostix Hygiene Spray, Smart Washer Manual Bidet, and Neo Modern 3-Way Rain Shower).
Running until February 28, 2026, the promo entitles customers to one (1) raffle entry for every Php 10,000 single-receipt purchase of American Standard products at participating Wilcon branches.
Winners will be notified via their registered email and contact number and will also be announced on Wilcon’s official Facebook page. For complete details, visit Wilcon Depot PH.
But the celebration does not stop there. To mark American Standard’s 150th anniversary, the brand brought together its valued trade partners, industry professionals, and media friends through the Partners’ Night, dubbed “Inspired by Life.” The special event highlighted the brand’s heritage, inspiring showcases, and a glimpse into the future as American Standard ushers in a new era under its refreshed brand claim: Life. Love. Home.
“American Standard has long been a trusted presence in homes across the Philippines, the Asia-Pacific, and around the world — yet our work continues. We will strengthen the brand’s legacy by continuing to innovate, design with purpose, and collaborate closely with industry partners, including architects and designers (A&Ds), to elevate everyday moments,” concluded Audrey Yeo, Leader, LIXIL Water Technology, APAC.
For more information, visit www.americanstandard.ph. Follow American Standard on Facebook (@AmericanStandardPH) and Instagram (@americanstandard_ph) for more updates.
