The Circularity Gap Report highlights that the building and construction sectors extract around 100 billion tons of raw materials annually, making them the most significant waste streams. As climate change continues, these sectors and policymakers are urged to develop innovative, sustainable solutions to manage waste. GROHE, a global bathroom and kitchen fittings brand, has been implementing the Cradle to Cradle® design concept in its product portfolio for years.
The Cradle to Cradle® design follows the circular economy concept, which keeps materials in a “useful loop” – old products are not wasted. Instead, their materials and components are once again reused and repurposed. Products that are Cradle to Cradle Certified® are assessed for the safety, circularity, and responsibility of materials and products across five categories of sustainability performance: Material Health, Recyclability, Renewable Energy, Water Efficiency, and Social Responsibility.
With its unwavering commitment to sustainability, GROHE has expanded its Cradle to Cradle Certified® product portfolio with a new range of Gold level products: BauEdge S-Size, Eurosmart S-Size, Eurosmart Kitchen, and the Tempesta shower rail set.
Gold certification is more demanding, as the chemical composition of the materials contains only the purest materials.
In 2021, GROHE launched two Cradle to Cradle Certified® Bronze level products: The Tempesta two-spray hand shower and the GROHE Blue filters.
The Bronze certification focuses on products whose regular configuration does not require any adaptations or substitutions of components.
GROHE worked with accredited assessor EPEA GmbH – part of Drees & Sommer, based in Hamburg, for its certification process. A recertification is required every two years.
With six products that are now Cradle to Cradle Certified®, GROHE is undoubtedly on the right step towards reducing waste in the building sector, and the brand will continue to do so in the years to come.
To know more about GROHE, visit https://www.grohe.ph/en_ph/ or follow GROHE’s social media pages, Instagram (@grohe_ph) and Facebook (grohephilippines).
