SM Beauty is launching its Color Play 2025 Campaign for Lipstick Month, featuring the launch of the SM Beauty Playhouse in SM Cebu. The Playhouse offers a vibrant activation zone for guests to swatch, shop, and play through interactive installations and booth experiences. The Playhouse Lab and Art Studio are themed zones, while exclusive in-store perks are available for those who purchase a minimum of ₱1,000 worth of products. Rewards include a free compact mirror, live painting portraits, and personalized lipstick engraving.
The Playhouse will also host a PR Event featuring media and Cebu’s top local makeup artists and influencers, who will be the first to experience the immersive setup and join brand-led activities.
As part of the Color Play celebration, lipstick lovers can enjoy special promos until July 31, with offers from the country’s top beauty brands such as Ever Bilena, Careline, and Spotlight Cosmetics.
For Ever Bilena, 50% off all lip makeup, including its latest viral releases! These include the EB No Budge Lip Liner, EB Glazed Lip Boosters, Moisture Boost Lipsticks, Tinted Lip Balms, Tinted Lip Oils, OG Matte Lipsticks, Lip & Cheek Stains, and Pillow Pop Multipots.
There are exclusive merchandise and limited edition offers exclusively for fans of Ever Bilena’s brand ambassador Pond Naravit, too, available only at SM Beauty Playhouse in SM Cebu.
While for Careline, 50% off for bestsellers and new lip launches, including the Lip Lock Lacquer, Lip Drip Lip Oils, Matte Edge Lipsticks, Tinted Lip Balms, and Powder Matte Lip Tints.
Lastly, Spotlight Cosmetics offers Buy One, Take One on all lip makeup products, including the Melted Dew Drop Lipsticks, Velvet Matte Lipsticks, Dewy Lip Balms, Hydra Tints, and Multitasking Lip Creams!
A nationwide lipstick sale will also be available in-store via SM Beauty and Watsons, offering up to 50% off on select lip products until July 29.
With exclusive experiences, special-edition merch, and unbeatable deals, SM Beauty’s Lipstick Month celebration invites everyone to express themselves through color only at the SM Beauty Playhouse in SM Cebu.
