Cetaphil has launched its Gentle Exfoliating Salicylic Acid line, designed for people with rough and bumpy skin but safe for everyday use on even the most sensitive skin. The line, launched at a high-touch event with Atasha Muhlach as brand ambassador and Dr. Gaile Robredo-Vitas as resident derma expert, champions exfoliation without compromise, redefining daily, gently, and effectively caring for sensitive skin. The line combines a Triple-Acid Blend of AHA, BHA, and PHA with a hydrating blend of Niacinamide, Glycerin, and Panthenol to boost the skin’s 15 essential ceramides.
The result is a gentle exfoliating formulation that works deeply while caring for the delicate barrier, especially for sensitive skin. It’s safe for everyday use, allowing consistent, visible results without irritation or over-stripping.
“The key is using a well-formulated ingredient,” shares Dr. Gaile Robredo-Vitas, board-certified dermatologist. “Salicylic acid will do the heavy lifting, and it helps to have other ingredients that moisturize skin like niacinamide and panthenol, providing hydration and barrier support, while salicylic acid does its job.
The launch event at Electric Garden showcased a sensorial and informational experience, allowing guests to feel the difference between rough and bumpy vs. soft and smooth skin through hands-on stations and sensorial activations. One of the most popular zones allowed attendees to compare various salicylic acid-based formulations, giving a clear understanding of how Cetaphil’s gentle exfoliation stands out in both performance and tolerability.
“As someone always on the go, I need skincare that works but won’t compromise my skin,” says Atasha Muhlach. “This product changed everything. This is the one exfoliator that I swear by, and you can use it every day. Trust me; your skin will be better than ever.”
This launch builds on Cetaphil’s science-centered refresh, first seen in its Cetaphil SkinLabs initiative, where education and empowerment were front and center. Sensitive skin affects over 70% of people globally, and the Philippines ranks among the top countries with the highest prevalence. Cetaphil’s mission remains clear: to be the gold standard in gentle, effective care for every skin type—especially the most sensitive.
“We believe no one should have to choose between results and comfort,” says Mark Sarmiento, Business Unit Head at Cetaphil. “Cetaphil has harnessed the benefits of salicylic acid in a gentle, clinically proven formulation that respects and cares for delicate skin, while still delivering effective exfoliation through the Cetaphil Gentle Exfoliating Salicylic Acid Cleanser and Lotion.”
The new Gentle Exfoliating Salicylic Acid line furthers Cetaphil’s dedication to creating dermatologist-developed, clinically tested solutions that empower users of all ages and skin types, especially for sensitive skin.
If you have sensitive skin, rough texture, or persistent bumps, it’s worth asking—could your current skincare be doing more harm than good? Many exfoliants promise results, but often at the cost of irritation. Cetaphil’s new Gentle Exfoliating SA line is different: it’s clinically formulated to smooth, soften, and refine rough, bumpy skin—while respecting even the most sensitive skin barriers, backed by science and trusted by dermatologists.
For more information on Cetaphil and the new rebranding initiative, visit Cetaphil and follow @CetaphilPH on Instagram, Facebook, and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.
