Globe has launched Globe of Good as its new sustainability masterbrand, integrating all its environmental and social impact programs into a single platform. The mobile network leader aims to make its sustainability message more accessible and engaging to the public, enabling customers, employees, and partners to recognize and participate in its efforts to create lasting, positive change.
“This initiative is our commitment to embed sustainability in everything we do and how we operate, serve, and lead. We want to make sustainability more relatable and easier for every Filipino to participate in,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer.
The launch also highlighted two business-led programs that exemplify this principle: Globe Prepaid’s GoGIVE and Globe Platinum’s Gastronome Giving Series.
Globe Platinum’s Gastronome Giving Series, developed in partnership with Fine Dining Club Philippines, celebrates Filipino culinary excellence while helping raise funds for Globe’s Hapag Movement.
“Gastronome Giving allows us to connect fine dining with purposeful action,” said Mark Pasaylo, Head of Globe Platinum. “It demonstrates how different sectors can work together to help address involuntary hunger affecting millions of Filipinos.”
Globe Platinum customers may book tables at participating Gastronome Giving Series restaurants, including Roots (Siargao), Anzani (Cebu), Mrs. Saldo’s (Silang, Cavite), Taupe Dining (BGC), Goxo (Salcedo – Makati), and Kasa Palma (Poblacion – Makati). For added convenience, reservations may also be made via THEA, Globe Platinum’s 24/7 digital assistant, which is accessible anytime and anywhere.
Meanwhile, GoGIVE is a digital-first platform built into the GlobeOne app that turns everyday data use into real-world support. Using data, customers earn and donate “hearts” to their chosen non-government organizations.
“Through GoGIVE, we are transforming data into a force for good. This platform offers a fresh and convenient way to give back to the community, especially for digital natives,” said Givielle Florida, Head of Globe Prepaid.
Globe’s dedication to sustainability was affirmed by research firm Standard Insights, which recently named it the Most Sustainable Mobile Network and the Most Active Mobile Network for the Environment in the Philippines. The recognition proves Globe’s leadership in embedding responsible practices into its operations and underscores its position as a locally and globally sustainable leader.
“Globe has steadily built a track record of care-driven business practices. For those who value a network that operates responsibly and embraces advocacy and sustainability, the choice is clear—keep it Globe,” said Eric Tanbauco, Head of Consumer Mobile Business.
Globe Prepaid users may join the Globe of Good movement by opting for GoGIVE and participating in the #GoGIVEYourHeart challenge on TikTok.
To learn more about Globe, visit https://www.globe.com.ph/.
