Ox Street, the SouthEast Asian integrated Sneakers and Apparel Marketplace announced today the launch of its new creative studio Ox Street Labs. The latter will act as an incubator for up and coming Asian artists to co-create limited edition designs that are inspired by the region’s culture.
The studio will work with a selected group of SouthEast Asian designers who are radically changing the narrative for fashion forward Asian consumers. The most prominent examples of creative collaborations include The Ben & Jerry Dunks Nike and Off White as well as recently the MSCHF x Satan Nike Air Max, which had a viral impact and dominated conversation. Whilst these partnerships are worthy of the attention they receive, they have all been incubated in the US showcasing Western artists. Ox Street through Ox Street Labs will give Asian artists a voice and platform to share their designs. The studio will spearhead regional Asian collaborations, made by local designers from Bangkok to Manila.
Commenting on the launch, Ox Street founder and CEO, Gijs Verheijke said: ”From the very beginning, our intention with Ox Street was to champion Southeast Asia as the future centerpoint of culture, and disrupt the global fashion marketplace. Southeast Asia is underrepresented in the global creative sphere, and with Ox Street Labs we continue to forge a path to more global recognition of local street cultures. Local artists and creative concepts from this region don’t always get the recognition they deserve. Ox Street Labs means we can help Asian designers build their artistic platform faster.“
First edition Ox Street Labs 2021 releases include the Sheng Shiong x Nike Dunk SB, the NDP x Air Jordan 1 ‘No. 4 Camo’, and the Songkran x Nike Dunk High. These limited editions are one of ones, and can be commissioned with Ox Street Labs. Ox Street is available in 8 markets, including Singapore, Malaysia, Thailand, Indonesia, and the Philippines, as well as every other East and Southeast Asian market.
