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Brook Lopez in AXA-NBA partnership launch.

Brook Lopez, NBA’s hotshot player and the Brookyln Nets’ all-time scoring leader, took centerstage during the official launch of the partnership between AXA Philippines, the number one global insurer, and the NBA, the most popular basketball league in the world, held at the Hard Rock Café recently. Brook witnessed the forging of this historic tie-up, wherein AXA will serve as the league’s official insurance partner. Shown here with Brook is Rahul Hora, President and CEO of AXA Philippines.

 

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SportSports

Adidas Uprising PH 2017

all in

After a week of intense games between some of Manila’s top high school teams, the adidas Uprising PH 2017 tournament was concluded last May 20 (Saturday) at the Titan Love Court in BGC. Among the 32 teams that participated, San Beda College Taytay A finished the strongest, earning the title adidas Uprising PH Champions.

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FashionLifestylePromotionSportSports

adidas Originals Celebrates the Campus Shoe With a New Campaign: No Time to Think

adidas Campus_2_opt

adidas Originals is celebrating its most raw and authentic classic icon, the Campus silhouette. A shoe that was claimed for the street from sport, the suede style with the 3-Stripes mark embodies a fearless spirit. Connecting to the creative intuition of the downtown scene, Originals collaborates with Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty to celebrate the brave, bold attitude of the Campus shoe in the No Time to Think campaign.

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FashionLifestyleSportSportsTechnology

adidas PureBOOST DPR, delivers a raw, real and adaptive street running experience

adidas PureBOOST DPR_3

adidas reveals its latest addition to the PureBOOST franchise that launched earlier this year, the new PureBOOST DPR – an  innovation engineered to take runners closer to the city streets. Made for runners whose unafraid attitude makes no urban environment unconquerable, the new agile and adaptive design features the latest application of adidas’ industry leading Boost technology, with a new 8mm heel-to-toe offset. Creating a natural Boost platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly ‘feel’ the streets.

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LifestyleSport

ADIDAS ORIGINALS – NMD MONOCHROME PACK

adidas NMD Monochrome Pack_6

adidas Originals brings full color-blocking to the NMD model, opening up a world of color possibilities for its groundbreaking BOOST runner silhouette.

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Taking a strictly tonal approach to its first color-blocked release, adidas Originals presents three iterations of the NMD_R1 in top-to-bottom Solar Red, Core Black and Crisp White colorways. Featuring a stretch-mesh construction, every element of the shoe has been rendered in tonal colors, from the heel patch and welded three-stripes to the shoe’s iconic BOOST tooling and EVA midsole plugs. The color BOOST has been applied to the NMD model’s contemporary classic design, this release is only the beginning in a whole new chapter of NMD.

Each pair retails at 7,495 PhP.

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FashionLifestyleSport

ADIDAS HARDEN VOL. 1 DISRUPTOR: THE NEXT CHAPTER IN HARDEN’S HISTORIC SEASON

adidas Harden Vol. 1 Disruptor_1

Each night, James Harden disrupts basketball convention and challenges standards of how the game is played. In his first season running point for Houston, he’s redefined the position while rewriting league record books and leading the Rockets to one of the top records in the West.

Harden is the first player in NBA history to post 53 points, 17 assists and 16 rebounds in a single game. He’s notched his fourth 40-point triple-double, the most by any player in the last 30 seasons, and became just the fourth to record back-to-back 40-point triple-doubles. To celebrate his historic start and unprecedented MVP-level season, adidas introduces Harden Vol. 1 Disruptor.

Disruptor features a clean yet striking design, pairing a white mesh upper with a sharp black contrast across the toe. To highlight James’ ultimate goal for the season, gold detailing finishes off the lace tips, three stripes and Harden Mark.

Harden Vol. 1 Disruptor (7,995) is already available in select adidas stores and retailers.

Follow the conversation @adidashoops on Twitter and Instagram with #HardenVol1.

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FashionLifestylePeopleSport

GROUNDED BY THE ROOTS: ADIDAS AND DAMIAN LILLARD PRESS PLAY ON DAME 3

adidas Dame 3 Roots_1

It all started on a milk crate. Damian Lillard’s grandfather would round up the leftover plastic boxes from Brookfield Elementary School, cut out the bottoms and nail them up on a telephone pole in their front yard so Dame could play basketball close to home. It’s a humble reminder of his beginnings rooted in Oakland, California and a neighborhood that laid the foundation to who Dame would become both on and off the court.

“Oakland taught him the good and the bad, toughness and determination,” explained his mother, Gina Johnson. “Raising Damian…our family did it as a team. He understands how to help others because that’s what he’s been nurtured in to. He’s going to make sure everybody knows there’s an opportunity out there for them to make it.”

Inspired by the family that helped Dame rise along his journey, from shooting on milk crates to playing on NBA hoops across the country, adidas introduces his third signature shoe with Dame 3. adidas and the Portland Trail Blazers captain continue to move athlete collaboration forward through evolved storytelling grounded by his roots and hooked to the soil of basketball, community and music.

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“Damian inspires all of us with his path in life and his approach to the game, giving the design team plenty to work with. We set out to create a shoe that embraces who Dame is, from his debut album ‘The Letter O’ to his community efforts and all the unique ways he connects with fans,” said Jesse Rademacher, adidas Basketball Design Director. “Above all else, his commitment to kids and those around him show his true character.”
Founded on his creative ability as a storyteller with a deeper level of athlete insights and performance testing, Damian’s third signature shoe is built by years of close collaboration and designed to elevate one of the game’s most elite point guards.

“With this being my third shoe, it’s all about appreciation for the people that went out of their way so I’d be able to hoop growing up,” Dame said. “There were a lot of things that happened where if I didn’t have a strong support system – it probably would’ve drowned me. But my family helped me rise up, and now I want to inspire and encourage everyone else to do the same thing.”

Dame continued, “Working with adidas, every step of the way is about telling my story. It’s allowing kids and people to relate to what I’ve been through. Everything has a story behind it. Similar to how I express myself through my own music, adidas embraces who I am to the fullest. You see it in the colorways and stories being told. That means more to me than anything else.”

Roots – the first chapter of Dame 3 – returns to his early AAU days with the Oakland Rebels. He played for tough but fair head coach Raymond Young, who created a path for Dame’s unrelenting attitude by challenging players to hold bricks in each hand when practicing their defensive stance. Roots features a triple red design to remember each brick Dame carried, paying tribute to the moments that built his career early on.

“He was teaching us that you got to be on time, you got to be a hard worker,” Dame recalled. “If not, this is what you’re going to do until you figure it out. For me, those lessons carried on past the basketball court.”

Hometown coordinates and initials of family represent the influential support Dame’s received on his journey, including:

  • The initials of his mother and two grandmothers (Gina:Cecilia:Ruth) are molded onto the right toe while the initials of his father and grandfather (Houston:Albert) are showcased on the left
  • The longitude (37.737 degrees north) and latitude (-122.188 degrees west) of Oakland’s Brookfield neighborhood are featured on the outrigger of the left and right foot, respectively
  • 56316, the code displayed on the telephone pole in front his grandparents’ house where Dame learned to shoot on a milk crate, is featured on the center of the outsole
  • “WEARING THE LETTER O” is printed on the left sockliner as tribute to both Dame’s pre-game introduction in Portland and his debut album titled “The Letter O,” signifying the three locations most important to his career – Oakland, Ogden and Oregon – printed on the right sockliner

A customizable lacing system is equipped for unrivaled lockdown, designed to complement a TECHFIT bootie and uniquely hug the foot for personalized fit. Dame 3 features a fused mesh upper that ensures season-long durability without comprising comfort and breathability. A softer material execution along the upper maintains structure and support while also fulfilling “no break in time” on-court.

The model’s traction pattern is constructed with geometric simplicity that ties back to Dame’s milk crate origins, while optimizing grip for his lethal step-back jumper. Wrapped TPU at the center of the foot represents Dame’s family support system with an internal torsion plate to provide fine-tuned stability.

Dual-density BOUNCE cushioning is engineered for natural court feel from tip-off to the final buzzer, delivering step-in comfort and optimized balance. Born from a “sit low, play fast” mentality true to Dame’s style of play, the silhouette is executed with high sides to enhance control and stability while keeping Dame close to the court when banking against defenders.

Dame 3 Roots, Chinese New Year, and  are now available in stores at 5,995, 6,495, and 5,995 respectively.

About adidas Basketball:

adidas has been providing innovative products to help the world’s best athletes perform at elite levels for more than 60 years, from past legends to today’s superstars, such as James Harden, Damian Lillard, Derrick Rose, Andrew Wiggins, Kyle Lowry and Candace Parker.

Join the conversation @adidashoops on Twitter and Instagram with #Dame3.

For more information, visit news.adidas.com and adidas.com/us/damian_lillard.

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CelebrityEntertainmentFashionSportWorld

DUCATI AND DIESEL TOGETHER AGAIN FOR A NEW DIAVEL

DDD Ducati Diavel Diesel (2)

Ducati and Diesel unveil an important new initiative for their partnership: the exclusive Ducati Diavel Diesel, a bike that seamlessly merges elements of the past and future.

The Ducati Diavel Diesel – of which only 666 numbered units have been produced – is the fruit of collaboration between Andrea Rosso, Creative Director of Diesel Licences, and the Ducati Design Center.

To create the Ducati Diavel Diesel, the two style centres were inspired by a hyperkinetic dynamism of a post-apocalyptic, retro-futuristic world.

The result of this new collaboration was given an exclusive unveiling this evening, during the Milan Men’s Fashion Week, at an event whose emotion-charged setting and music (The Bloody Beetroots) provided the ideal backdrop for the new bike. The new Ducati Diavel Diesel will also be at the Motor Bike Expo from 20 to 22 January 2017. It will go on sale to the public, worldwide, in April 2017.

The Diavel Diesel isn’t the only new product coming up. Diesel has produced a capsule collection dedicated to Ducati reflecting the DNA and roots shared by the two brands: creativity and innovation are the key values that have made Ducati and Diesel two icons of Made in Italy. Also going on sale in April, this collection comprises one Jogg Jeans, a leather jacket and two T-shirts.

It’s an important bike that reflects the rock side of Diesel’s DNA,” explained Andrea Rosso. “The wording ‘Never look back’ engraved with the two logos encapsulates the significance of this collaboration: a timeless bike that catches the eye with so many unmistakable details, such as the brushed stainless steel with visible welding and rivets. Ducati, Diavel and Diesel, three words, six letters each, forming 666, the limited number of examples of this new collaboration.”

The collaboration with Diesel enabled us to explore original stylistic and technical aspects whilst staying within the Ducati brand and fully respecting its values,” said Ducati Motor Holding CEO Claudio Domenicali. “In this case we worked with Diesel on an already uniquely original bike like the Diavel and the result was surprising to put it mildly. The details characterizing the Diavel Diesel cannot fail to captivate connoisseurs of special bikes but also people from different walks of life, such as fashion. It’s always stimulating for us to move outside the world of motorcycling and widen our brand’s areas of interest.

Distinguishing features of the Ducati Diavel Diesel

The Ducati Diavel Diesel is characterized by hand-brushed stainless steel superstructure with visible welding and rivets that make it absolutely unmistakable and timeless. Details like the tank cover, front cowl and passenger saddle cover are examples of craftsmanship and style. The saddle, made of real leather, is unique to this Diavel, on which the pyramid element appears at various points: three identical faces embodying the three Ds of Ducati, Diavel and Diesel.

Other distinguishing features of this very special Diavel include the lateral air intake covers, made of red methacrylate with the Diesel logo on the inside. Red is also the colour of the Brembo front brake callipers, of five chain links and the LCD dashboard, which recalls vintage digital displays. The Ducati Diavel Diesel’s exhaust system is another little work of art, thanks to pipes graced by black Zircotec ceramic coating and black silencers with ends machined from solid, on which the new pyramid motif appears.

The Ducati Diavel Diesel is a bike that masters the road whilst being lightweight and agile, like all Ducatis. Its 162 HP Testastretta 11° DS engine combined with the Ducati Safety Pack (ABS and Ducati Traction Control) and Riding Mode offer a riding experience that’s thrilling and at the same time safe and intuitive. The 240 mm wide rear tyre is full of personality and, thanks to the efficacious chassis, also delivers high precision handling but also comfort for day to day use.

  • Tank cover in hand-brushed stainless steel with visible welding and rivets
  • Front cowl and passenger saddle cover with visible welding and rivets
  • Black lateral anodized air intakes with visible welding
  • Lateral air intake covers in red methacrylate with the Diesel logo on the inside
  • Red LCD dashboard
  • Exhaust pipes with black Zircotec ceramic coating
  • Black silencers with ends machined from solid
  • Exclusive design leather saddle with DDD pyramid
  • Numbered plate on frame
  • Matte black front mudguard with DDD pyramid
  • Rear-view mirrors with stem and cup machined from solid
  • Red Brembo front brake callipers
  • Chain with five red links
  • Bike cover and rear stand supplied standard

About Diesel

Diesel is an innovative international company that produces and distributes jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from pioneer in the denim segment to world leader in premium casual wear and a real alternative to the traditional luxury market. Despite its growth, Diesel’s philosophy has remained the same over the years: a brand that’s a by-word for passion, individuality and self-expression.

 

About Ducati

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG.

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrates 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and Super Sport. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 Ducati delivered to customers over 55,400 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

 

In the Philippines, Diesel is located at Bonifacio High Street Central, Greenbelt 3 and. Visit www.ssilife.com.ph for more information.

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FeaturedSport

adidas releases Crazylight 2016

adidas-crazylight-2016-asu_2

The latest James Harden Crazylight 2016 drops and pays tribute to James’ alma mater: Arizona State University.

adidas-crazylight-2016-asu_1James’ path to the NBA took shape at ASU, where he created a style all his own as a lights out three-point shooter with Eurostep drives to the rim.

“Arizona State helped mold me into the man I am today and this is my chance to show love, respect and how much they mean to me,” James explained. “I’ve been up there practicing this summer and it’s one big family. You find certain things in life, and you get attached to them. It’s no different with ASU.”

The ASU edition Kicks feature a light gray jacquard upper, maroon detailing and Harden’s No. 13 badge accented in gold on the tongue. Crazylight 2016 incorporates full-length BOOST cushioning, a TPU forefoot roll cage and reengineered fast traction to amplify control at all angles of play.

The Crazylight 2016 ASU Edition is already being sold in Titan stores for P7,995.

Follow the conversation @adidashoops on Twitter and Instagram with #Crazylight.

 

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