The Boomerang Awards 2025 once again shone a spotlight on the country’s most inventive digital storytellers. Held at the Sheraton Manila Hotel, the event gathered the brightest minds in advertising and
to honor creativity, innovation, and collaboration.
Organized by the Digital Marketing Association of the Philippines (DMAP), this year’s celebration introduced SARI-SARI DYC 2025 — a vibrant showcase of diverse young talents shaping the future of the digital industry. “This is a great combination of hard work, collaboration, and passion,” said DMAP President Miko David, highlighting how Filipino professionals continue to push boundaries each year.
Among the evening’s highlights were the winners who will carry the Philippine flag to global stages. In the Young Lotus category, Arvin Chingcuanco and Sofia Jayme of Propel Manila earned the honor to represent the country at ADFEST 2026 in Thailand.
Meanwhile, in the Young Innova category, Franc Mangahas and Eri Carunungan of Lennon Group took home the Gold, securing their spot at SXSW 2026 in Austin, Texas.
Adding a creative twist, the Boomerang trophies, designed by MOLD, featured a jar filled with miniature awards — a symbolic “sari-saring awards” celebrating the industry’s diversity of ideas. “They remind us that creativity comes in many forms,” said David. “Tonight, we honor the sari-saring ideas that elevate the Philippine digital industry.”
Co-presented by Ayala Foundation, Meta, and Maya, the Boomerang Awards 2025 reaffirmed its role as the benchmark for digital excellence — spotlighting the next wave of Filipino creatives ready to make their mark on the global stage.
