Kenny Rogers Roasters is celebrating its 30th anniversary by launching an advertising campaign on LRT-1, turning everyday commutes into uplifting, flavor-filled journeys. The fast-casual dining restaurant aims to spark a genuine connection with Filipinos and remind them that self-love and healthier choices are worth celebrating daily. The brand’s most personal and empowering campaign is “I Love Me Better,” which champions self-love and deliciously healthy eating. The campaign demonstrates that even simple choices, like opting for more nutritious meals, can be meaningful acts of self-care. The brand believes choosing what’s best for oneself requires intention and courage, especially regarding food.
To bring this bold message to life, the “I Love Me Better” campaign made its mark in high-traffic, unexpected spaces—notably through a fully wrapped LRT-1 train. The train showcased the brand’s signature colors, with handrails featuring motivational reminders such as “Be you, do you, for you,” “Celebrate small wins,” and “Healthy looks good on you.” Overhead panels were also fitted with QR codes, guiding commuters to a special landing page that extended the campaign’s message beyond the ride.
Commuters can explore Kenny Rogers Roasters’ deliciously healthy meals through this website page. Every ride becomes a little moment of inspiration, turning daily commutes into interactive experiences.
Our 30th anniversary is not just a celebration of our past but also a promise for the future,” said Frederick Siy, President and CEO of Kenny Rogers Roasters Philippines. “For three decades, we’ve been committed to offering Filipinos both flavorful and healthy meals. With this milestone, we want to remind everyone that self-love and healthier choices should be celebrated daily.”
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