ASUS Business Philippines has launched the “ASUS ExpertBook Ultra Beats Murphy Law” video series, highlighting how its flagship business laptop is built to withstand the everyday challenges professionals face. The campaign follows the Philippine debut of the ASUS ExpertBook Ultra on July 1 and introduces award-winning broadcast journalist Rico Hizon and actress-host-entrepreneur Gabbi Garcia as the brand’s official ExpertBook ambassadors.
Inspired by Murphy’s Law—the idea that anything that can go wrong eventually will—the campaign demonstrates how the ASUS ExpertBook Ultra is engineered to keep professionals productive despite spills, drops, battery concerns, and demanding workloads.
Rico Hizon and Gabbi Garcia lead campaign
Hizon, whose nearly four-decade career spans GMA, CNBC Asia, BBC World News, CNN Philippines, and ABS-CBN News Channel, represents professionals whose work depends on reliability under pressure.
Meanwhile, Garcia brings the perspective of today’s multi-hyphenate professionals, balancing acting, hosting, entrepreneurship, and content creation in fast-paced environments where dependable technology is essential.
Together, the two showcase real-world situations that test the durability and performance of the ASUS ExpertBook Ultra.
Built to handle everyday challenges
At the center of the campaign is the ASUS ExpertBook Ultra’s combination of premium design, AI-powered performance, and business-grade durability.
The laptop features a splash-resistant keyboard designed to help protect critical internal components from accidental liquid spills, minimizing interruptions during busy workdays.
For professionals constantly on the move, the device has passed 24 MIL-STD-810H military-grade durability tests along with 157 ASUS in-house reliability tests, including drop tests from heights of up to 120 centimeters.
Its 9H Nano Ceramic finish also provides enhanced resistance against scratches, fingerprints, and stains, helping the laptop maintain a clean appearance despite daily use.
AI-ready performance for modern professionals
Powering the ExpertBook Ultra is up to an Intel Core Ultra X9 Series 3 processor with Intel Arc Pro graphics, Intel vPro, and up to 50 TOPS of dedicated AI processing performance.
The dedicated neural processing unit (NPU) enables AI workloads to run independently, allowing users to multitask across video conferences, productivity applications, AI assistants, and business software without compromising performance.
The laptop is also equipped with a battery that lasts up to 26 hours and supports USB Type-C power bank charging, giving users greater flexibility when working away from power outlets.
Lightweight design with immersive display
Despite its rugged construction, the ASUS ExpertBook Ultra weighs just 0.99 kilograms and measures only 10.9 millimeters thick, making it one of the lightest business laptops in its class.
Its 14-inch 3K Tandem OLED display features anti-glare technology, delivering vibrant colors, deep blacks, and improved viewing comfort during long work sessions in various lighting conditions.
Business-focused support
ASUS positions the ExpertBook Ultra as a long-term investment for businesses, offering flexible enterprise configurations and a standard three-year warranty covering the laptop, battery, and charger, extendable up to five years.
Businesses can also access optional support services such as next-day on-site servicing, accidental damage protection, and priority business support to help minimize downtime.
Pricing and early bird promo
The ASUS ExpertBook Ultra is now available in the Philippines starting at PHP 129,995 through authorized ASUS stores and partner retailers nationwide.
For a limited time, customers purchasing the laptop through participating stores, Lazada, or Shopee can receive a complimentary ASUS 100W GaN Charger and PHP 10,000 worth of SSI Gift Vouchers as part of ASUS Business Philippines’ Early Bird Bundle promotion.