Kenny Rogers Roasters rekindles its celebrated Solo Love Club campaign this November, transforming 11.11 from a typical “Deals Day” into a heartfelt Day of Solo Love. Now in its second year, the movement continues to celebrate individuality and self-worth through the “I Stick To Myself” Sticker Drop—a creative call to honor one’s most important relationship: the one with oneself.
Building on the brand’s “I Love Me Better” platform, this year’s campaign extends the message of self-love beyond the plate. While “I Love Me Better” encouraged people to care for themselves through wholesome, satisfying meals, Solo Love Club turns that philosophy into a cultural statement—one that celebrates independence, authenticity, and the joy of one’s own company.
At the heart of the campaign is the “I Stick To Myself” Sticker Drop Collection, featuring 15 collectible designs inspired by the Five Solo Love Languages: Self-Affirmation, Self-Care, Treat Yourself, Me-Time, and Self-Comfort. Each sticker—from “I Am Enough” to “Solo Is My Superpower”—serves as a daily reminder to embrace self-worth and celebrate growth, confidence, and emotional well-being.
Frederick Sy, President and CEO of Kenny Rogers Roasters, shared, “The Solo Love Club is more than a seasonal promotion. We’re giving our community a tangible representation of their authenticity and well-being. Every ‘I Stick To Myself’ sticker is a public declaration that one’s love, choices, and truth are worth sticking with.”
Available in limited quantities starting November 11, 2025, the stickers can be collected with every purchase of Kenny Rogers Roasters’ Solo B Plates.
Through Solo Love Club, Kenny Rogers Roasters redefines self-love as not just a feeling—but a lifestyle. Because loving yourself isn’t selfish; it’s the foundation of a healthier, happier life, one delicious meal and one empowering message at a time.
