The Digital Marketing Association of the Philippines (DMAP) is set to host the 10th edition of the annual Digital Congress (DigiCon) in Manila, Philippines, on June 16-17, 2025. The event celebrates a decade of digital marketing innovation and will focus on the theme “The Age of ‘I’: Personalization in a Connected World.” The event will bring together 2,000+ marketers and digital professionals to explore the complexities of personalization in an AI-driven world, aiming to unlock strategies for scalable and impactful connections.
DigiCon ‘The Age of ‘I” 2025 will offer attendees opportunities to learn, interact, and collaborate through five focused tracks: Data Science and Analytics, Digital Commerce and Retail, Digital Brand Building, Business Transformation, and Innovation. These tracks and various practical and immersive activities aim to enable attendees to explore the latest trends and emerging technologies in personalized marketing, fostering a culture of innovation and collaboration among industry professionals.
“We are entering an era where personalization is paramount. This year’s theme, ‘The Age of I,’ celebrates the transformative power of technology to create unique, meaningful connections with customers. In this rapidly evolving digital landscape, brands must navigate how to cultivate personal experiences in a connected world, driving stronger brand loyalty and an effective customer experience. DMAP DigiCon 2025 will be the destination to empower digital marketers to navigate this era and explore the future of personalized experiences,” DigiCon 2025 Chair Alan Fontanilla said.
In the tech and AI world, brands leverage personalization to create more engaging and relevant customer experiences by using AI algorithms to analyze data, predict behaviors, and tailor content, recommendations, and marketing messages. About 71% of consumers expect personalization, and companies with high growth see 40% more revenue from it, underscoring the critical role of personalization in meeting consumer expectations and driving customer satisfaction.
This year’s theme is a testament to DMAP’s mission to future-proof the industry by providing crucial insights and skills, empowering marketers to stay ahead of the curve in the digital age amid evolving consumer behaviors and rapid technological shifts.
“Filipinos are even more connected and changing their habits digitally, so digital marketers must possess new expertise and adaptability. DMAP is committed to leading the industry in navigating this complex landscape, providing the critical insights and skills necessary to thrive in an era of hyper-personalization. We continue to strive towards fostering an ecosystem where innovation thrives and professionals are equipped to shape the future of digital engagement,” DMAP President Miko David said.
Building on past successes, DigiCon The Age of ‘I’ 2025 expects to attract over 2,000 attendees from various sectors, including marketing, advertising, business, academia, media, and innovation.
Early registration is now open to the public. To secure your spot and learn more about DMAP DigiCon The Age of ‘I’ 2025, visit https://www.digicon.com.ph or email [email protected].
