Multimedia star Anne Curtis has officially been unveiled as the newest ambassador of EMFACE®, the non-invasive facial treatment from BTL Aesthetics, during a launch event held on June 2, 2026, at the Fairmont Makati.
Known for her multifaceted career as a television host, actress, fashion icon, wife, and mother, Anne has long been admired for her fresh and radiant appearance despite her demanding schedule, making her a fitting face for the aesthetic treatment.
The event brought together distinguished clinics, doctors, and beauty enthusiasts for an evening of discussions centered on Anne’s experience with the treatment and the technology behind EMFACE®.
A Non-Invasive Approach to Facial Rejuvenation
Developed by BTL Aesthetics, a global leader in medical and aesthetic technologies, EMFACE® combines patented High-Intensity Facial Electrical Stimulation (HIFES™) and Synchronized Radiofrequency (RF) technologies to stimulate facial muscles and improve skin firmness without needles, injections, or surgery.
Dubbed “the effortless lift,” the treatment takes only 20 minutes per session and targets areas such as the jawline, cheeks, chin, and forehead, with no required downtime.
“EMFACE® is already a coveted treatment in the Philippines, but far more than that, we’re exceptionally proud of having Anne represent us,” said Ludovico Perez Jr., General Manager of BTL Aesthetics Philippines.
The partnership was formally introduced through a sleek campaign video showcasing Anne’s natural beauty and highlighting the treatment’s lifting and rejuvenating benefits.
A Beauty Routine That Fits a Busy Lifestyle
For Anne, the appeal of EMFACE® lies in its simplicity and convenience.
“This partnership is special for me because EMFACE® aligns with how I approach beauty—feeling confident, looking refreshed, and all the while still looking like myself,” she said.
“I like how I can immediately go back to my day after the treatment. Having a treatment that I can do for just 20 minutes is a game-changer.”
Experts Highlight the Benefits of EMFACE®
During the event, dermatologist Dr. Jonathan Nevin Yu described the treatment as “a facial workout and skin treatment happening at the same time,” noting that it targets both the skin and facial muscles in a single procedure.
Meanwhile, dermatologist and dermatologic surgeon Dr. Lisa Mangubat emphasized its versatility.
“The treatment can be literally for everyone,” she said. “It can be great for people in their 30s who want to stay ahead of aging, mature patients who want to help with age-related changes, and even those who have gone through rapid weight loss and need help toning up their face.”
Supporting the Aesthetic Community
Beyond the ambassador announcement, the event also served as a gathering of the aesthetic community, featuring educational sessions led by industry experts and recognizing clinics certified to offer EMFACE® treatments.
“At BTL Aesthetics Philippines, we believe leadership goes beyond bringing world-class technology,” Perez said. “It’s also about standing behind our clinics through education, support, and helping them deliver excellent patient experiences.”
With Anne Curtis now representing the brand, EMFACE® continues to position itself as an innovative option for individuals seeking non-invasive facial rejuvenation and natural-looking results.
The EMFACE® treatment is currently available in more than 27 clinics nationwide, bringing advanced aesthetic technology and patient-focused care to Filipinos across the country.
