Asian pop music takes center stage as the Philippines’ ABS-CBN, Japan’s BMSG, and Thailand’s XOXO Entertainment join forces for the inaugural ASIA POP GIRL FEST 2027. Bringing together three entertainment companies and three leading girl groups, the festival aims to connect P-pop, J-pop, and T-pop with audiences across the region and beyond.
Featuring the Philippines’ BINI, Japan’s HANA, and Thailand’s 4EVE, the collaboration will stage four shows across three countries. Each group will have the opportunity to introduce its music to fans in neighboring markets, creating new connections among Asian pop communities while supporting the partners’ shared ambition of bringing regional talent to a wider international audience.
Three Groups, Three Markets, One Asian Pop Stage
The festival opens with two performances on January 22 and 23, 2027, at LaLa arena TOKYO-BAY in Chiba, Japan. It then moves to BITEC LIVE in Bangkok, Thailand, on February 13, before concluding at the SM Mall of Asia Arena in Manila, Philippines, on February 19.
For ABS-CBN, the partnership provides another international platform for Filipino music through BINI. Dubbed the nation’s girl group, the eight-member act made its Coachella debut this year and is currently on its second world tour, “Signals.” ABS-CBN brings its experience in producing television, film, digital, and music content, as well as developing homegrown artists for local and international audiences.
Tokyo-based BMSG contributes its expertise in artist management, music production, and creative development. Its roster includes BE and HANA, the seven-member girl group that debuted in April 2025. HANA has since scored four No. 1 hits on the Billboard Japan Hot 100, including its single “ROSE.”
Meanwhile, XOXO Entertainment represents Thailand’s growing T-pop scene. Established in 2020, the label introduced seven-member group 4EVE in the same year and has supported its growth in Thailand and expansion into international markets through festival appearances and its English-language album, “Glow.”
Connecting Asian Pop Audiences
By bringing BINI, HANA, and 4EVE together, ASIA POP GIRL FEST 2027 creates a shared platform for fans to discover music from neighboring countries while giving the three groups opportunities to reach new audiences.
More than a series of concerts, the collaboration reflects the growing connections among Asian music industries and the potential of cross-border partnerships to bring regional artists to the global stage.
