Tommy Hilfiger welcomes actor and musician Yosh Yu into its world of confidence, optimism, and charm as the brand’s Guest in Residence for Fall 2026. Bringing his own perspective to the season’s collection, Yosh puts a fresh spin on New York-inspired prep in a campaign captured at the Waldorf Astoria Shanghai on the Bund.

Inspired by Tommy Hilfiger’s global Fall campaign at The Plaza in New York, the story brings together the distinctive energy of two iconic cities: New York and Shanghai.

“It’s such an honor to be invited into Tommy’s world,” said Yosh Yu. “I loved being part of this story that brought New York style to the center of Shanghai. The two cities have their own character and energy, and this experience brought them together in a way that felt very special.”

A Fresh Take On American Classics

Rooted in New York style, the Fall 2026 Collection reinterprets American classics through richer textures, refined layering, and confident design details. Heritage pieces are refreshed through updated fits, fabrics, and colors, creating versatile looks suited to the pace of modern city life.

Among the featured pieces, Yosh wears a reversible down jacket with the iconic Tommy Hilfiger Flag logo on the back, paired with slim navy Denton jeans and a crisp white T-shirt. Other looks include a padded Ivy jacket styled with leather loafers and a messenger bag, as well as a lambswool cable-knit sweater that brings warmth and texture to seasonal dressing.

From Shanghai To The Heart Of New York

Yosh recently performed at Tencent Music Entertainment’s Wave Music Awards, one of the most anticipated events on the Chinese cultural calendar. Taking center stage on a TOMMY HILFIGER-branded platform, he performed against a backdrop featuring a bespoke Tommy Flag.

The actor and musician later attended the brand’s Spring 2027 show at The Plaza Hotel in New York, completing a journey that connected the Shanghai campaign with the brand’s New York roots.

The Tommy Hilfiger Fall 2026 Collection is available at tommy.com, TOMMY HILFIGER stores worldwide, and select wholesale partners throughout the season. In the Philippines, the brand is exclusively distributed by Stores Specialists, Inc., with select collections available at its boutiques and through Rustans.com, Zalora, and Lazada.

For updates, follow @ssilifeph on Facebook and Instagram and @ssilife on TikTok, or visit ssilife.com.ph.