Wellness has become a bigger priority for younger generations, with nearly 30% of Gen Z and millennials reportedly placing greater importance on wellness than they did the previous year. From running and pickleball to tennis, indoor cycling, and Hyrox, more people are finding ways to stay active—and the gym may also be becoming an unexpected place to meet someone with similar interests.

Research cited by the campaign suggests that 81% of people feel more confident getting to know someone when they are actively following an exercise routine, while 26% have dated someone they met during a workout. Another study found that men who participate in sports are 52.8% more likely to receive messages through online dating compared with those who do not participate in sports.

Finding A Match Through Shared Interests

Tapping into the connection between fitness and relationships, Viber Dating has teamed up with Anytime Fitness to give users an opportunity to combine their dating and wellness journeys. First-time Anytime Fitness applicants who use Viber Dating can receive a three-day free trial.

David Tse, Senior Director for APAC at Rakuten Viber, said many successful matches on Viber Dating share common interests and activities, which can provide couples with opportunities to bond and spend time together.

Fitness can also become part of that shared lifestyle. Regular physical activity can support overall well-being and confidence, while participating in workouts, classes, and fitness challenges creates opportunities to meet people naturally.

“At Anytime Fitness, the fitness journey is also about the people you meet along the way,” said Arnold Wilson, Marketing Manager at Anytime Fitness Asia Corporate. He added that shared workouts and everyday moments can create an environment where meaningful connections develop.

With Viber Dating and Anytime Fitness bringing the two experiences together, users can now explore a new way of meeting like-minded people—whether that leads to a potential relationship, a new workout buddy, or simply a healthier routine.

Sign up for Viber Dating and visit a nearby Anytime Fitness branch to access the three-day free trial for first-time membership applicants.