Fast-growing fintech brand Salmon has officially welcomed actress and host Gabbi Garcia as its newest brand ambassador, unveiling her at the close of the Salmon Feels Good Weekend held at Glorietta Activity Center from September 5 to 6.
The two-day celebration invited mallgoers to enjoy simple feel-good moments, from singing and photo opportunities to beauty activities and exciting prizes. The event culminated in a lively late-night show hosted by Salmon ambassador Sam YG, joined by Gabbi and trending Unang Hirit personalities Joy Barcoma and Baus Rufo.
During her conversation with Sam YG, Gabbi was introduced as Salmon’s newest ambassador in a playful reveal featuring a piñata moment and a colorful shower of confetti.
Having started working at a young age, Gabbi developed an appreciation for financial independence early on. By 22, she was already managing her own finances while balancing saving and investing with opportunities to grow her business. At the same time, she continues to make room for the things she enjoys, including fashion, food, and travel.
“I started working at a young age, so I also learned early on the value of being responsible with money,” Gabbi said. She added that she is excited to work with Salmon as a secure and reliable tool that can make managing and growing money more empowering for Filipinos.
According to Salmon Co-Founder Raffy Montemayor, Gabbi represents a generation that wants both financial control and the freedom to enjoy what they have earned.
Through the Salmon app, customers can access credit and banking products, including credit lines, product loans, motorcycle loans, and time deposit products through Salmon Bank. The company aims to help Filipinos manage everyday expenses, plan for bigger purchases, and grow their savings while making room for life’s feel-good moments.
Salmon Finance Inc. is a licensed financing company regulated by the Securities and Exchange Commission, while Salmon Bank (Rural Bank) Inc. is regulated by the Bangko Sentral ng Pilipinas. Deposits are insured by the Philippine Deposit Insurance Corporation up to ₱1 million per depositor.
