Filipinos are becoming more intentional about their health and well-being, with 91 percent considering holistic health very or extremely important, according to the Herbalife APAC Wellness Culture Survey 2026.

The findings point to a growing wellness culture across Asia Pacific (APAC), where people are increasingly taking a more holistic approach to health by paying attention not only to physical fitness and nutrition, but also to mental and emotional well-being.

Conducted in May 2026, the survey gathered responses from more than 10,000 people across 11 APAC markets, including the Philippines, Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and Vietnam.

Filipinos Focus on Building Healthier Habits

Among Filipino respondents, improving sleep quality emerged as a key wellness priority, cited by 47 percent of those surveyed. This was followed by mental well-being and stress management at 44 percent, nutrition quality at 36 percent, and emotional well-being at 32 percent.

Filipinos also identified several factors motivating them to take greater responsibility for their health. These include aging (56 percent), personal health scares (48 percent), and the desire for more energy (42 percent).

Kinki Lau, General Manager of Herbalife Philippines, said the results reflect a shift in how Filipinos understand a healthy lifestyle.

“Wellness has become more personal and more intentional.”

Lau noted that more Filipinos are making conscious choices to care for their physical, mental, and emotional health, adding that lasting health is built through consistent habits practiced every day.

Wellness Becomes Part of Everyday Life

The survey also found that wellness is becoming increasingly integrated into daily routines. Around half of consumers surveyed across APAC said the rise of wellness culture has made them more conscious of prioritizing their well-being.

For Filipinos, the most common wellness activities include making healthier food choices (56 percent), improving sleep habits (55 percent), and reducing unhealthy habits (49 percent).

These behaviors suggest that wellness is moving beyond occasional activities and becoming part of Filipinos’ everyday lifestyle choices.

Community Support Remains Important

Despite growing awareness, maintaining healthy habits continues to present challenges. Across APAC, only two in five respondents said their current physical, mental, and emotional health is better than it was three years ago.

Among the biggest obstacles are lack of time (39 percent) and stress or mental load (39 percent).

The findings also highlight the importance of social support. Family and friends, along with social media, were identified as the two sources most likely to have a positive impact on respondents’ health.

Many consumers are looking for greater support from their communities to improve their physical health (73 percent), mental health (55 percent), and emotional health (50 percent).

For Lau, building healthier habits does not have to be an individual journey.

“Small acts of encouragement and shared accountability can help people build healthier habits, creating a ripple effect that benefits families and communities.”

As wellness culture continues to develop across the region, the survey highlights a growing emphasis on sustainable habits and a more balanced approach to health—one that considers the physical, mental, and emotional aspects of overall well-being.