Twenty-one years after it first introduced handcrafted paper clay creations, Klaypel continues to show how a homegrown Filipino brand can grow internationally while staying rooted in the values that shaped its beginnings.
The company celebrated its 21st anniversary on July 28 with an Open House at its office and production facility, welcoming partners, members of the media, and longtime supporters. The gathering offered guests a closer look at the people, craftsmanship, and partnerships behind a brand that has steadily built its reputation over more than two decades.
From Paper Clay to Klaypel
Klaypel’s story began under the name Paper Clay, inspired by the material used in its handcrafted creations. As the company expanded into international markets, it adopted the name Klaypel—a wordplay on the Filipino phrase “clay na papel.”
The new identity reflected the company’s growing global reach while preserving the Filipino heritage that defined its early years.
Today, Klaypel serves clients in different parts of the world while continuing to produce handcrafted creations in the Philippines. Its work showcases the creativity and skills of Filipino artisans, proving that local craftsmanship can find a place in international markets without losing its cultural roots.
For Klaypel, however, its growth has never been defined by products alone. The people and communities that have supported the company throughout its journey remain at the heart of its story.
Crafting Opportunities Through Community
Over the years, Klaypel has built partnerships with organizations whose advocacies reflect its own values.
Its collaboration with WWF supports initiatives that encourage responsible environmental practices, while its partnership with Rustan’s has helped bring Filipino-made creations to a wider market. The company has also worked with the Autism Society Philippines to promote inclusive opportunities.
Another important partnership is with the Single Mothers Circle, which has become an integral part of Klaypel’s operations. Within the company, these women are affectionately known as the “Mama Dutduters,” a term that recognizes their valuable contribution to Klaypel’s continued growth.
These partnerships have become part of Klaypel’s identity, reflecting its commitment to creating opportunities for communities while producing handcrafted creations that carry the work and stories of Filipino artisans.
A Closer Look Behind the Craft
The anniversary Open House gave guests the opportunity to experience Klaypel’s journey firsthand. Visitors toured the company’s creative spaces, observed its production process, and met the people behind the brand.
The experience highlighted the care and craftsmanship involved in creating each piece, while also underscoring the relationships that have helped the company evolve over the years.
More than a celebration of a business milestone, the gathering served as a reflection of how Klaypel’s journey has been shaped by creativity, collaboration, and community.
As it marks 21 years, Klaypel continues to strengthen its presence in international markets while carrying forward the craftsmanship and community spirit that have guided it since its earliest days.
From Paper Clay to Klaypel, its story is a testament to how a proudly Filipino brand can reach the global stage without losing sight of the people, creativity, and values that made its journey possible.