Smart Communications, Inc. (Smart) is supporting SM Supermalls’ Tech & Play Month 2026, a nationwide campaign that brings together gamers, creators, collectors, and technology enthusiasts through immersive experiences focused on innovation, creativity, and community.
The partnership reflects the shared vision of Smart and SM Supermalls to create meaningful experiences that connect Filipinos through technology and digital engagement.
“Smart and SM Supermalls share a common vision of creating meaningful experiences that connect people through technology, innovation, and community,” said Christian So, Assistant Vice President and Head of Modern Trade Key Accounts at Smart. “Our continued support for SM Tech & Play Month underscores our commitment to empowering Filipinos to pursue their passions and enjoy enriching digital experiences.”
Through Smart 5G, subscribers can also enhance their digital experiences with connectivity designed to support activities such as streaming, gaming, and video.
Bringing Gaming, Creators, and Tech Together
This year’s Tech & Play Month lineup features several attractions designed for passion-driven communities. SM Geek Fest celebrates cosplay, collectibles, trading card games, merchandise, and fan communities, while SM Super Play Con brings together gamers through esports tournaments, gaming demonstrations, creator engagements, and technology exhibits.
The nationwide campaign also features gadget discovery zones, creator-focused activities, and technology showcases, giving consumers opportunities to explore new innovations and engage with fellow enthusiasts.
The collaboration further highlights the growing importance of experiential and community-centered activities among Gen Z and millennial audiences. By supporting events that encourage discovery, creativity, and connection, Smart continues to provide digital experiences powered by its 4G LTE and 5G network.
Through its support for SM Supermalls’ Tech & Play Month 2026, Smart reinforces its commitment to helping Filipinos connect with the communities, technologies, and passions that matter to them.