SM Prime Holdings, Inc. has formally introduced the SM Seaside Cebu Arena to trade, industry, and corporate partners, marking a major milestone in the continued development of its South Road Properties estate in Cebu.
The venue was presented to around 400 guests from the events, entertainment, tourism, hospitality, and corporate sectors on July 9. Attendees were given an early look at the arena through an hour-long flythrough showcasing its design, scale, and capabilities for major events.
“This arena is part of our long-term vision for Cebu. By creating a world-class platform for live entertainment and large-scale gatherings within SRP, we give local and foreign tourists another reason to visit and stay longer,” SM Prime President Jeffrey C. Lim said.
“More importantly, this investment will generate economic opportunities for local entrepreneurs and nearby communities,” he added.
Designed by award-winning global architecture firm Arquitectonica, the P7-billion SM Seaside Cebu Arena spans more than seven hectares of gross floor area and can accommodate up to 25,000 guests.
Its exterior features wave-shaped glass windows inspired by the signature façade of its sister venue, the SM Mall of Asia Arena.
At the heart of the arena is Cebu’s largest and most advanced center-hung display, developed to provide crystal-clear visuals, immersive sound, and real-time data integration. The venue is designed to host a wide range of events, including sports competitions, concerts, electronic dance music shows, family entertainment, corporate productions, circus performances, and motorsports events.
Premium live entertainment experience in Cebu
Beyond being the largest facility of its kind in the Visayas, SM Seaside Cebu Arena aims to elevate the region’s premium live entertainment experience through its 30 luxury Premier Suites.
Located above the VIP sections, each suite can accommodate between 13 and 31 guests and features upscale seating, private restrooms, and unobstructed views of the event floor.
Premier Suite holders and their guests will also have access to dedicated VIP lounges, a café, and an exclusive entrance.
The arena is directly connected to SM Seaside City Cebu and is strategically positioned near the upcoming SMX Convention Center Seaside Cebu, Park Inn by Radisson, and Radisson Hotel. Together, the developments are envisioned to create an integrated lifestyle, tourism, entertainment, and business district within Cebu’s SRP.
BINI Signals World Tour to kick off major events calendar
SM Seaside Cebu Arena will launch its major events calendar with the BINI Signals World Tour on July 11.
Other artists and acts scheduled to perform at the new venue include IV of Spades, TJ Monterde and KZ Tandingan, Hillsong Worship, and LANY.
“Cebu has long been one of the country’s most dynamic markets. With this arena, we can bring more Filipino and international acts to the Visayas and strengthen the region’s place in the live entertainment circuit,” Lim said.
With its massive capacity, advanced event technology, and premium facilities, SM Seaside Cebu Arena is poised to become a major destination for concerts, sports, and large-scale entertainment while further strengthening Cebu’s position as a key tourism and events hub in the Philippines.
