Fisher Mall marked Pride Month with the return of PRIDECHELLA 2026, its annual celebration of diversity, inclusion, and self-expression held at its Quezon Avenue and Malabon branches.

Building on the success of its inaugural event last year, PRIDECHELLA 2026 welcomed hundreds of mallgoers, families, LGBTQIA+ community members, performers, entrepreneurs, advocates, and partner organizations into vibrant, safe spaces where Pride was celebrated through entertainment, advocacy, and community engagement.

Hosted by Jayson Aniran, the back-to-back celebrations featured a Pride Parade, the crowd-interactive “TRULULU OR DELULU” trivia game, the Best PRIDECHELLA Outfit competition, and interactive installations such as the Freedom Wall, Pride Snap Station, and photobooth. Drag performances also took center stage, energizing audiences at both venues.

“Here at Fisher Mall, we’re showing up consistently for our community,” said Raymond Del Rosario, President of Fisher Mall Group of Companies. “PRIDECHELLA 2026 was about continuing what we started last year by using our spaces to amplify voices, support local LGBTQIA+ entrepreneurs through the merchant bazaar, and turn celebration into meaningful action.”

The festivities began on June 20 at the UGC Event Center of Fisher Mall Quezon Avenue, where the celebration kicked off with a Pride Parade followed by opening remarks, an HIV awareness session, games, raffles, and live performances.

The celebration continued on June 26 at the 3F Event Center of Fisher Mall Malabon, bringing the same spirit of inclusivity, creativity, and community support to audiences in northern Metro Manila.

This year’s entertainment lineup featured performances by Mz Chronicles, Abigaile, Amazing Chalita, Mistress Khiendra, Jolens, Malaysia, Mimi the Doll, Winter Sheason Nicole, Shewarmaa, DJ Molly, and other local artists. Drum beaters also added to the festive atmosphere with energetic performances throughout the program.

Beyond the entertainment, PRIDECHELLA 2026 placed strong emphasis on health education and advocacy. Fisher Mall partnered with the Project 7 Social Hygiene Clinic under the Quezon City Health Department and the Health Promotion Unit of the Malabon City Health Department to provide free HIV testing and awareness sessions in a welcoming, stigma-free environment.

In Quezon Avenue, Case Manager and HIV Counselor Vanrey Mercado led the HIV awareness initiative, while Medical Technology Coordinator Edrick Dianzon conducted the program in Malabon. The partnership aimed to encourage open conversations about health while making essential services more accessible to the community.

The event also highlighted LGBTQIA+ entrepreneurship through a community bazaar featuring local merchants and small business owners. Supported by the Quezon City Small Business and Cooperatives Development and Promotions Office, Quezon City Tourism Department, and the Malabon City Tourism and Cultural Affairs Office, the bazaar gave guests an opportunity to support homegrown businesses while celebrating Filipino creativity.

Messages from partner organizations and local government representatives reinforced the event’s call for equality and inclusion, emphasizing the importance of creating safe and welcoming spaces for the LGBTQIA+ community.

“For years, Fisher Mall has stood firmly with our LGBTQIA+ community—not just during Pride Month, but every single day,” Del Rosario said. “We will continue using our platforms to champion inclusivity and create spaces where everyone truly belongs.”

Through PRIDECHELLA 2026, Fisher Mall continues to strengthen its role beyond retail by creating spaces where advocacy, culture, entrepreneurship, and community come together, reaffirming its commitment to fostering meaningful connections and inclusive experiences for all.