The DOOGEE BoneBeat Series has officially launched in the Philippines, introducing bone conduction audio technology designed for swimmers, runners, cyclists, and fitness enthusiasts seeking safer and more comfortable listening during workouts.
With the growing popularity of active communities such as cycling groups, triathlon teams, and weekend fitness enthusiasts, the series is positioned as an affordable, performance-focused audio solution that blends durability, comfort, and awareness-friendly design.
According to Igue Bonifacio, Marketing and Emerging Business Head of Cognetics Inc., the launch reflects a shift in consumer behavior toward health-conscious and active lifestyles. The BoneBeat Series is intended to support these communities with accessible sports technology that enhances both safety and performance.
A Three-Model Lineup for Different Activities
The BoneBeat Series includes three variants tailored to specific fitness needs:
BoneBeat Run Ray
Designed for runners and outdoor athletes, the Run Ray features open-ear bone conduction technology that allows users to listen to audio while staying aware of their surroundings. It includes a built-in safety light for nighttime visibility, a lightweight secure fit, IP66 sweat resistance, and long battery life. It comes in Shadow Black and Blaze Orange with a suggested retail price of P1,799.
BoneBeat Run Digital
Built for everyday fitness use, the Run Digital combines sports audio performance with smart features such as a digital battery display, enhanced bass output, Bluetooth 6.0 with dual-device pairing, and IP67 water and sweat resistance. It is available in Phantom Black and Stealth Blue for P1,999.
BoneBeat Swim Ray
Designed specifically for swimmers and water sports users, the Swim Ray features IP68 waterproofing and built-in 32GB MP3 storage for offline underwater playback, along with Bluetooth mode for land use. It offers a secure memory titanium wire fit and up to 10 hours of battery life. It is priced at P3,999 and comes in Shadow Black and Active Blue.
Expanding Access to Fitness Technology
Cognetics Inc. emphasized that the BoneBeat Series reflects its broader strategy of expanding into lifestyle-oriented tech that supports wellness, movement, and everyday performance. The goal is to make sports audio technology more accessible to Filipino consumers without compromising on practicality or durability.
DOOGEE positions the series as part of its commitment to democratizing fitness technology, aiming to support active communities with affordable, functional gear designed for real-world use.
The BoneBeat Series will be available during the 6.6 shopping season via DOOGEE’s official Shopee store, with a one-year store warranty included.
