Manila, Feb. 12, 2026 — In a move set to redefine how Filipinos experience the world’s biggest sporting spectacle, Aleph, a global digital advertising company operating at the intersection of media and cross-border payments, has been appointed by FIFA as the exclusive partner to lead the commercialization and multimedia distribution of the FIFA World Cup 2026 in the Philippines.
For brands, it marks a powerful convergence point. Aleph will serve as the single gateway for advertising, sponsorship, and commercial opportunities across multiple media platforms in the local market. In the Philippines, Aleph also represents global digital platforms including X, Pinterest, Reddit, and TikTok, positioning the company at the heart of where conversation, culture, and commerce meet.
Anna Dy, Country Head of Aleph Philippines, describes the moment as a turning point:
“Football has officially moved from the sidelines to the center of the Philippine sports conversation. We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before.”
The numbers tell a compelling story. During the FIFA World Cup Qatar 2022, Asia achieved a digital streaming reach of over 1.19 billion. As a FIFA Media Partner, Aleph is preparing an expansive, multi-platform rollout for 2026—spanning free-to-air television, pay TV, digital streaming, mobile, and video-on-demand—designed to meet audiences wherever they choose to watch.
The FIFA World Cup 2026™ will be historic: 48 national teams, 104 matches, and 39 days of tournament play. It also stands to be one of the last opportunities for fans to witness global icons such as Lionel Messi and Cristiano Ronaldo compete on football’s grandest stage.
But beyond the pitch, the real evolution lies in how fans engage. Today’s viewers stream matches while simultaneously posting, reacting, and creating content on their mobile devices. Asia led the world in both share of video views (65.3%) and hours viewed (63%) for digital streaming and social media during the 2022 tournament—a signal that the future of sports consumption is inherently multi-screen and deeply social.
With Aleph orchestrating a fully connected media ecosystem in the Philippines, the 2026 World Cup will not just be watched—it will be shared, streamed, commented on, and lived in real time. For brands and fans alike, it’s more than a tournament. It’s a digital-first cultural moment waiting to unfold.
