Manila, Philippines, October 2025 — Marking a new chapter in its evolution, The RAJO Store has reopened at Power Plant Mall, unveiling a refreshed space and a deeply personal creative collaboration. Led by acclaimed designer Rajo Laurel, the reopening introduces a sleek yet ethereal store design alongside the launch of the Holiday 2025 Collection, co-designed with his sisters Venisse Laurel-Hermano and Gela Laurel-Stehmeier—a first in the brand’s history.
Rooted in intentional design, the collection reflects Laurel’s philosophy of creating empowering, timeless pieces that encourage thoughtful consumption. Drawing inspiration from shared memories and honest conversations with family and friends, the collaboration captures inclusivity, authenticity, and the essence of modern life.
“The process was both challenging and enlightening,” shared Rajo Laurel. “My sisters were my original muses, my biggest supporters, and my most impassioned critics. Designing this collection with them was illuminating—it brought me back to the heart of why I create.”
Venisse Laurel-Hermano, who also serves as Chief Operating Officer, described the experience as “a meeting of practicality and artistry.” As a working mother, she emphasizes designs that are “versatile, timeless, and functional.” Meanwhile, Gela Laurel-Stehmeier, known for her creative flair, added that working with family “allowed for vulnerability, honesty, and boundless imagination.”
The Holiday 2025 Collection features refined staples—an A-line black knit dress, a crisp button-down shirt with organza piping, and wide-leg cropped trousers—crafted with meticulous attention to fabric, structure, and movement.
Presented within the store’s reimagined interiors, the collection and space together embody balance—fresh yet familiar, modern yet rooted in meaning. “Fashion has always been my love language,” Laurel reflects. “Through this collaboration, I am brought back home.”
