Manila, Philippines — October 15, 2025 — SONAK Group, a leader in the sports, lifestyle, and fashion industries, has appointed Kabir Buxani as the new Chief Executive Officer of SONAK Retail Group, signaling a new phase of modernization and expansion for the family-run company.
Since joining SONAK, Kabir has championed digital transformation—modernizing operations, launching the company’s e-commerce platforms, and automating processes to build long-term scalability. His deep involvement across business functions has shaped a clear vision for efficiency, innovation, and brand growth rooted in SONAK’s enduring values.
As CEO, Kabir aims to expand SONAK’s global footprint while upholding the Filipino spirit of warmth and hospitality. His strategy includes opening new stores, introducing contemporary brands to the Philippines, and forging global partnerships such as with Japan’s ABC-MART, Inc. and Spain’s Bullpadel, to bring fresh choices in sports, fashion, and lifestyle to local consumers.
Beyond growth targets, Kabir emphasizes cultivating a people-first culture, where empowerment and collaboration define SONAK’s success. “I’m deeply honored to take the helm of SONAK Retail Group,” he shared. “With the foundation built by my grandfather and father, I look forward to guiding the company toward innovation and continued excellence.”
Chairman Anil Buxani expressed pride in the leadership transition, noting his son’s deep understanding of the business and dedication to its legacy. Founded over 60 years ago by Kay Sham Buxani, SONAK began as a trusted distributor of Japanese brands like Mikasa, Molten, ASICS, and Onitsuka Tiger. Under Anil’s stewardship, it evolved into one of the region’s premier retail groups. Now, under Kabir’s leadership, SONAK enters a new chapter defined by innovation, integrity, and a renewed commitment to shaping the modern retail experience.
