DKNY has partnered with Hailey Bieber, naming her as its new global face, which signifies a new era for the brand. This collaboration draws inspiration from New York street style, interpreted through Hailey’s perspective as timeless, self-assured, and effortlessly cool. Hailey Bieber is described as a modern-day muse and an influential figure, combining quiet confidence, creative vision, and intuitive style that appeals globally. As a successful entrepreneur, model, new mother, and prominent fashion influencer, she effectively connects diverse realms of fashion, art, business, and glamour, while remaining authentic to her identity.
Throughout the campaign, Hailey’s personal style takes center stage. Each look captures her instinctive sartorial sensibility, blending past and present by pairing reimagined classics from the DKNY establishment—such as the 1989 capsule — with modern silhouettes from the seasonal collection.
“We are excited to have Hailey as the global face of DKNY. Beyond her phenomenal success story, she embodies an aspirational yet relatable style that aligns with our brand ethos. Hailey gives off incredible energy through her attitude and style that captures the spirit of New York.” Says Jeff Goldfarb, Executive Vice President of G-III Apparel Group.
A structured black blazer layered over a crisp white shirt, and relaxed denim paired with chunky loafers, captures the essence of off-duty style. A varsity jacket reworked in neon-accented lettering hints at nostalgia with a streetwise touch. A slouchy denim jacket paired with jeans radiates lived-in sensuality, while an oversized Glen plaid blazer, styled with sculptural layers, reinvents modern tailoring with Hailey’s signature twist.
Voluminous outerwear contrasts with body-contoured pieces, creating a sense of laid-back allure. On Hailey, a deep black faux fur coat and a sleek brown leather bomber read as polished street style essentials.
She moves seamlessly between key accessories for the season — the new Hadlee Bag, the Paula Commuter Tote, and the archival Chana’89 bag — each one a statement in its own right. Finishing the look is the ultimate New York emblem: the New York Yankees™ cap, reimagined in an official collaboration featuring the DKNY logo.
Photographed by Mikael Jansson in a warehouse space that complements the city’s raw, industrial aesthetic, the campaign showcases how Hailey embodies the original DKNY attitude in today’s context. Pops of the brand’s signature iconic taxi cab yellow color appear throughout the campaign to connect it to the original brand DNA.
Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group, says, “DKNY’s Fall 2025 campaign starring Hailey captures the brand’s timeless and iconic style, bringing New York’s energy to audiences globally. Launching today on @DKNY social channels, the campaign will debut worldwide through a diverse media mix, leading with impactful social, digital, premium outdoor, print, and influencer partnerships.”
The Fall 2025 collection is available to shop globally on DKNY.com and in select retailers.
