Manila, Philippines, August, 2025 – To mark World Drowning Prevention Day on July 25, MILO® and the Philippine Red Cross (PRC) held the biggest event yet of the MILO® Safe Swim program last July 27 at Lourdes School of Mandaluyong, equipping participants with essential water safety and first aid skills to combat rising child drowning cases in the Philippines.
Why MILO SAFE Swim Matters
According to the World Health Organization (2019), drowning is the third leading cause of unintentional injury deaths in the Philippines, accounting for 31% of such deaths among children under 14 years old. Introduced in 2024 as a nationwide initiative, MILO® SAFE Swim has already made stops in Davao, Cagayan de Oro, Ilocos Sur, Cavite, Cebu, Bacolod, Pampanga, and Pasig, reaching communities across the country to promote water safety awareness and equip families with life-saving knowledge in response to this alarming statistic.
“Let’s make a commitment today—to protect each other, to raise awareness, and to give every child the chance to enjoy water safely,” said Dr. Gwendolyn Pang, General Manager of the Philippine Red Cross. “Let’s make sure our kids know how to swim, how to stay safe, and how to help others because no one should lose their life to something we can prevent. Remember SAFE water is fun water.”
