Manulife Philippines has appointed Sonali Verma as its new Chief Marketing Officer (CMO) and Ardhi Lufti Siregar as its new CHRO. Verma, who previously served as Head of Digital Customer Experience and Innovation for Asia Bancassurance, will drive innovative marketing strategies to strengthen Manulife’s customer propositions, drive digitalization initiatives, and reinforce the brand’s reputation and industry leadership. She will also drive digitalization initiatives, customer-centric propositions, community investments, and the Impact Agenda.

“As our new CMO, Sonali’s track record of delivering results amid innovation and development trends in the insurance space proves her leadership capability to empower our distribution teams with dynamic, relevant, and data-driven programs, accelerating our journey towards becoming the most digital, customer-centric global company in our industry,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines.

Ardhi Lufti Siregar, as the company’s new CHRO, expands his decade of leadership experience spanning banking, technology, and insurance. He previously served as the head of Human Resources for Manulife Business Processing Services in the Philippines, and as Manulife Indonesia’s CHRO. As part of Manulife’s senior leadership team, Siregar will be pivotal in driving Manulife’s culture, talent strategy and employee engagement; enhancing its talent acquisition and retention; and strengthening diversity, equity, and inclusion in their workforce.

“Driven by his extensive leadership experience and expertise in fostering an inclusive and empowering culture, Ardhi will be instrumental in our ongoing efforts to attract and retain top talent, and build on our winning team to accelerate our goals for our customers and other stakeholders. We welcome Ardhi’s addition to our top management as we continuously sustain a supportive and inclusive workplace where everyone feels valued and inspired to reach their full potential,” Hora added.