DITA, established in 1995, is a pioneering eyewear brand that has revolutionized the industry by blending luxury and discreet design. With a 25-year legacy, DITA has redefined timeless styles and set high standards in luxury optical innovation. The brand caters to discerning clients across culture, style, sport, and entertainment, extending beyond traditional eyewear boundaries and positioning itself as distinctive as its products.

Crafted for Every Adventure with Advanced Lens Technology

The DITA-Lancier collection emerges as a pinnacle of innovation in eyewear functionality, designed to optimize visibility in diverse environments – be it Land, Sea, or Air. Meticulously crafted in Japan, this exclusive collection embodies timeless shapes infused with cutting-edge technology, marrying form with functionality for unparalleled everyday wear or adventurous pursuits.

At the heart of DITA-Lancier lies its groundbreaking lens technology, meticulously engineered to cater to the most discerning consumers seeking high-performance sunglass lenses without compromising on fashion, style, comfort, or quality. Crafted with hydrophobic, oleophobic, scratch-resistant features and a premium AR coating, these customized sunglass lenses boast unparalleled clarity akin to glass while maintaining an ultra-lightweight profile.

Tailored for Every Environment: Land, Sea, and Air Lenses

Land-Lens: Where Clarity Meets Comfort. DITA-Lancier’s Land lens offers a clarity almost akin to glass while remaining remarkably lightweight. Its full polarization and high contrast guarantee enhanced visibility, unveiling vibrant colors perfect for terrestrial activities such as driving, running, or cycling.

Sea-Lens: Conquering Water Environments. The Sea lens delivers maximum polarization, effectively mitigating glare in oceanic surroundings, ensuring a clear vision for maritime adventures or leisurely beach activities.

Air-Lens: Unparalleled Clarity in High-Altitude Settings. For high-altitude, open-air environments, the Air lens stands as the pinnacle, offering maximum contrast and depth perception without polarization. Ideal for mountainous terrain, golf, tennis, and other ball-striking sports, it enhances visual acuity to unparalleled levels.

Craftsmanship Meets Comfort in the Optical Collection

The DITA-Lancier optical collection embodies minimalistic elegance and ultralightweight design, seamlessly merging fashion-forward aesthetics with unmatched comfort and exclusive features. Crafted for those who appreciate premium materials and craftsmanship, this collection showcases high-grade titanium and sleek acetates, all meticulously made in Japan.

DITA-Lancier’s technical precision extends to titanium and co-injected anti-slip rubber nosepads, ensuring adjustable and comfortable wear. The white gold accessory link temple tip, featuring an adjustable titanium core coated with anti-slip rubber, ensures a soft-touch experience. The temple’s smooth flowing design, crafted from titanium wire with an innovative integrated tension hinge and flex stop, redefines comfort and style.

Elevate your visual experience to unparalleled heights with a fusion of innovation, style, and performance through a vivid spectrum of colors tailored for Land, Sea, and Air with DITA-Lancier. See the world better without sacrificing style!

 

The DITA-Lancier eyewear collection is available in all Vision Express branches.