The Philippines participated in Tourism Expo Japan (TEJ) 2023, generating around PHP297,833,650.00 in negotiated sales leads. The Tourism Promotions Board (TPB) Philippines and the Philippine Department of Tourism (PDOT) Osaka supported the country’s presence, providing a platform for Philippine travel and tour suppliers to connect with Japanese counterparts and engage with global stakeholders.
“Our commitment to participate annually in Tourism Expo Japan shows how much the Philippines values our partnership with the Japan travel trade industry. The remarkable number of negotiated sales leads in this year’s participation demonstrates our promotional efforts coming to life and evinces the developments we have being doing to grow Japan as one of the leading source markets of the Philippines,” said TPB Philippines’ Chief Operating Officer, Maria Margarita Montemayor Nograles.
Organized by the Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA), and Japan National Tourism Organization (JNTO), the event drew over 148,000 visitors and was participated by 70 countries/regions including the Philippines, and 1,275 companies and organizations.
With the theme “Open the Door to the Future”, the expo featured the future of Japan’s diverse tourism offerings in the aftermath of the pandemic. The event started with business-to-business meetings to strengthen partnerships among tourism industry practitioners. The expo site formally opened on October 28, allowing visitors to explore and experience tourism products from various suppliers.
The Philippine booth presented Cebu, Palawan, Batangas, Bohol, Boracay, and Manila’s culture, adventure, wellness, and gastronomy offerings.
The country’s delegation consisted of 10 stakeholders namely, Attic Tours Phils., Inc., Bohol Beach Club, Cebu Pacific Air, Earth Explorers Travel and Tours. Hotel 101 Group, Philippine Airlines Inc., Philippine Retirement Authority (PRA), Subic Bay Metropolitan Authority (SBMA), The Bellevue Hotels & Resorts, and The Manila Hotel. Kaulayaw Coffee and Destileria Limtuaco Inc. were also present at the Philippine pavilion to showcase the country’s coffee and liquor.
