Myanmar’s ATOM, a telecom company, won two major awards at the Asian Telecom Awards 2024 for its outstanding 2023 performance. The company’s achievements included empowering customers with seamless digital experiences, adopting digital innovation to streamline operations, and actively uplifting communities and fostering positive change.
The company brought home the Telecom Company of the Year – Myanmar and the Digital Initiative of the Year – Myanmar awards.
In the past year, ATOM achieved double-digit revenue growth, driven by incremental revenue from the ATOM Store App’s engaging gamification features and expanded lifestyle offerings. The company also forged partnerships with CB Bank, SKYNET, and Myanmar Airways International to amplify digital experiences for customers and unlock growth opportunities.
One of ATOM’s key highlights in 2023 was its community support, in which the company donated US$1.08m towards education, healthcare, and disaster relief initiatives. These initiatives included providing free telemedicine services to more than 100,000 patients through short code 7887, renovating facilities for eight orphanage schools, and donating four ICT laboratories to under-resourced schools.
In addition to leading the way in next-generation connectivity with its future-proof 4.5G VoLTE network in 2023, ATOM drove economic and digital inclusion in Myanmar in the past year through various programmes that provided digital upskilling opportunities to more than 200 SME business leaders and employment opportunities and training to persons with disabilities.
Furthermore, the past year saw the company implement an Automation of Business-As-Usual Processes and Touch-Free Operations initiative, leveraging technologies like Robotic Process Automation (RPA), Artificial Intelligence (AI)/Machine Learning (ML), and AIOps. This initiative has redefined ATOM’s IT operations, resulting in significant improvements such as operational efficiency, customer satisfaction, reduced time to market (TTM), reduced number of business impacting incidents (increased MTBF-Mean Time Between Failure), reduced incident restoration time (MTTR-Mean Time To Repair) and cost savings. To ensure continuous learning and improvement for this initiative, every employee underwent 40 hours of learning through classroom training, online learning certifications, as well as tailored sessions led by the technology team.
This digital initiative delivered impressive results, which led to increased reliability and availability, enhanced security, improved efficiency, reduced time to market, and bolstered businesses’ confidence in its IT systems. It also achieved substantial cost savings, a noticeable reduction in customer complaints, and a positive impact on customer satisfaction.
This is the second consecutive year that ATOM has been recognised with two awards from the Asian Telecom Awards. At the 2023 edition of the awards programme, ATOM received the Telecom Company of the Year – Myanmar and the Mobile Operator of the Year – Myanmar awards. Asian Telecom Awards honours businesses and initiatives that have not only driven progress in the telecom industry but have also ignited transformative shifts that have reshaped the digital landscape.
